WP Engine: My Pros and Cons of WP Engine Hosting Wp Engine Purge Cache
WP Engine is a Managed WordPress Hosting service based in Austin, TX. They was among the (if not the) very first business to provide managed hosting services specifically for WordPress. Wp Engine Purge Cache
While they have lots of competitors in both the general hosting and handled WordPress hosting verticals, they are still the marketplace leader in numerous methods -and they have broad name acknowledgment and advanced functions.
With the development of both self-hosted WordPress and website contractors, the hosting industry has ended up being a super-confusing place.
I composed a whole post about WordPress Hosting vs. Web Hosting. However here’s the brief version: They all differ in services provided. Some simply have WordPress-trained tech support. Some deal services such as server-side functions and staging for WordPress.
Then there’s a separate level of handled WordPress Hosting where you are not truly purchasing hosting per se, however rather services to keep your WordPress set up live. Basically, a Managed WordPress Hosting service offers a menu of services tailored to WordPress at a higher price point, so that the website owner can focus less on speed + security and more on the website material + performance.
Every rival in the Managed WordPress Hosting has a different offering. And there is no standardized “menu” of choices, however as a whole, they all compete with conventional shared Linux hosting offerings and customized WordPress hosting choices.
In any case, that’s the field where WP Engine plays. It’s complicated, yes, however it is very important to comprehend before making apples to oranges contrasts.
There are a lot of WP Engine reviews online, generally with user-generated reviews based on anecdotes and individual experience. That’s fine but I take a various approach. This review will take a look at the pros + cons of WP Engine in the context of all webhosting choices to see who it is a “finest fit” for. Wp Engine Purge Cache
I’ve utilized WP Engine for various jobs since 2012. I don’t use them for my main sites today (see conclusion), but I do have a present customer on WP Engine who absolutely likes them. Here’s my WP Engine evaluation structured as advantages and disadvantages.
Disclosure: I receive referral fees from any companies pointed out. All information & viewpoint is based upon my experience as a paying customer or specialist to a paying consumer.
Pros of WP Engine
To start, WP Engine does pretty much measure up to its pitch on its homepage where they guarantee “sensational speed, effective security, and best-in-class customer support.” Here is their discount pitch video:
They primarily target websites that are moving from other hosting companies (ie, customers dissatisfied with current hosting).
Here are some of the big advantages that I’ve seen as a customer & consultant to a customer. Wp Engine Purge Cache
Speed and Performance
There are a lot of variables that enter into website speed, however the guideline is that the more intricate your site is, the more intricate the services to speed become.
Out of package, WordPress is relatively lean and fast. If you are running a mainly text website with a couple of fundamental plugins and a few small images, you’ll be fine with a budget-friendly shared hosting strategy from someone like InMotion, HostGator or Bluehost.
However couple of site owners keep their WordPress install lean. There’s usually extra plugins, custom theme files, great deals of images, widgets, ads, types and more.
All these features integrated with decent levels of traffic can start to decrease your WordPress install.
But a sluggish site doesn’t indicate that you need a bigger, much better server. It does indicate that you have to get smarter about speed. In some cases it’s as basic as getting a more powerful server, but in some cases it’s more about caching particular resources in a certain order and optimizing your files. Simply puts, it gets complex.
Envision you are attempting to transport a trailer with a pickup. Envision your trailer keeps getting much heavier. It’s pointless to keep grumbling that your truck is not huge enough when you might simply have to get rid of the emergency brake, set up a turbocharger, refresh the transmission fluid and consolidate your load.
The point is that WordPress requires assistance to stay quickly as you grow. There are plenty of options … but either you or a developer should implement them.
That’s where managed WordPress hosting is available in. WP Engine takes care of (almost) all speed concerns. They have actually personalized servers with incredibly aggressive caching and even more advanced “stack” than a normal web host. They likewise have trained support who will go into your WordPress set up and recognize the precise chokepoint to get your website moving. Wp Engine Purge Cache
They do not even permit caching plugins on their installs because they have such a tailored caching setup.
The intriguing thing is that even unoptimized WordPress sets up still do well on their platform because their platform does the additional work.
Here’s the speed test for one of my customers on WP Engine (who has a bloated style, extra scripts, too many uncompressed images, to name a few things):
Note the Time To First Byte and the Start Render numbers. That determines how quickly the server returned enough data to start filling the page.
It’s good to have that kind of speed right out of package, and have it stay that way no matter how huge or intricate the site gets.
*Note that the other point here is that if you are obsessed about speed, you can get back at much better numbers with WP Engine than you might get with other services considering that you are free to focus on speed elements that you can easily manage like image compression, use of scripts, and so on.
. The last observation on speed, WP Engine not just supplies an integrated CDN, however they also provide worldwide information centers in case your audience is primarily in Asia and/or Europe. Wp Engine Purge Cache
If you are trying to get top speeds without messing with layered caching plugins ” the WP Engine does exactly that.
Customer Support Wp Engine Purge Cache
Consumer support has been a core part of WP Engine’s pitch since they wased established. After all, they are truly selling more of a service (ie, managed hosting) than an item (ie, hosting). It makes good sense for them to position a huge emphasis on support.
Here’s a screenshot from one of my first contacts with support back in 2012:
Look at the response|reaction|action} time, that wasn’t an autoresponder either.
Now, the company has grown & altered a lot since then. They went through a stretch where they were getting a great deal of criticism about over-promising on support.
That said, the tough aspect of customer support is that so much of the judgment is anecdotal. Everybody has a story, but you never know if the story is because they spoke to the one rockstar-vs-rookie having an awesome-vs-terrible day. Like I point out in every hosting evaluation, the fundamental part is to see if a business deals with support as a financial investment or a cost.
I prefer to search for gain access to, systems, and understanding, all 3 require a financial investment of loan, time and competence.
Based on my current interactions and research study, they are doing much better hitting all three boxes. They preserve a variety of support channels (consisting of phone for non-Basic plans). They have a quickly, trackable ticketing system and are offered everywhere on the website through chat.
Based on their tutorial videos and comprehensive knowledgebase, they tick the knowledge box. Every support that I or my client has engaged with really knew the great workings of WordPress and has had the ability to problem-solve on the fly.
The most remarkable (yes, this is anecdotal, however still) experience was a three-way call between my client, myself and WP Engine during my customer’s shift to HTTPS/ SSL. The associate was not only able to get on (and stay on) the phone, however he was able to expertly assist us “flip the switch” rapidly in addition to looking after several concerns (ie, uploading a non-HTTP sitemap and fixing insecure image links) within WordPress for us. Wp Engine Purge Cache
I make sure that WP Engine still has support problems,specifically since their customized platform puts a great deal of pressure on quick, accessible support (as I’ll show in the drawbacks). But they seem to understand that support is core to their worth and do make the needed financial investment.
WordPress now powers over a quarter of the entire Web. That implies that it is a prime target for hackers & malware distributors.
However there is absolutely nothing inherently insecure about WordPress that is not a problem with all software. WordPress has the benefit of being open-source with a very large community launching updates & testing vulnerabilities.
If you run your very own WordPress set up, the security fundamentals are fairly simple:
- Keep your install & all your plugins updated
- Only install files from reputable creators
- Run a security plugin to lock down the most common brute force attacks
- Keep a backup for when things go wrong
* Aside, I utilize JetPack for the last two. It’s made by & powered by Automattic, the commercial arm of WordPress.
You’ll observe that even though security on WordPress is straightforward, the responsibility is still on you to keep things protect. Similar to having a deadbolt not does anything if you do not lock it, keeping your site secure is still ultimately on you.
And like speed & performance, WP Engine generally takes all those best practices and does them for you. They run automated backups to keep everything off-site & prepared to roll back if something occurs. Because you technically have an “set up” on their server (instead of an account), they tackle a great deal of security problems internationally on the server level.
WP Engine likewise works carefully with leading security companies on code evaluations in addition to running their own group. They likewise make the guarantee that if you’re hacked, they look after it totally free.
I personally have actually never ever been hacked on my main/ or secondary websites (knock on wood), however have assisted customers who have actually been. It’s aggravating, tiresome & a typically costly situation (even if you are using a service like Sucuri). Having an expert security team look after your WordPress set up is a big pro in my book. Wp Engine Purge Cache
Pricing on Value
WP Engine is not inexpensive. Their Start-up strategy is $35/mo and consists of a single install and just up to 25,000 visits monthly.
For benchmarking, you can get an effective, reputable VPS (ie, your own not-shared server) for the same price from InMotion. And if you are just starting out with a single domain, you can get a shared hosting strategy from Bluehost for simply a couple dollars each month.
Both of which allow for more storage & more gos to (ie, essentially as many as you can handle) than WP Engine. I have actually run websites that have had 60k visits monthly on a shared server. I’ve also run dozens of little WordPress sites off a low cost shared hosting.
However I’ll cover that prices disadvantage in the cons of WP Engine, but here’s the thing.
For some site owners, if you break out WP Engine by total value & consider your own (or your developer’s) time, their prices is remarkable.
Simply running WordPress updates on a monthly basis & QA’ing your installation can take around Thirty Minutes monthly. If your (or your dev’s) services are billed at $50 (or more)/ hour, then that’s WP Engine’s whole regular monthly charge right there.
If you lose any sees due to downtime from a bad plugin update, then that could be WP Engine’s whole monthly fee right there.
If you do a hot-fix (ie, you do not use a staging location) on your PHP code, and knock your website down … then that might be WP Engine’s whole regular monthly cost right there.
Losing visitors due to speed problems or downtime costs lost earnings.
Furthermore, premium security can cost about $16/month minimum. Not to mention any individual or developer time fixing issues.
Generally, if your time is much better allocated far from technical issues, then WP Engine makes a great deal of sense on worth. As a handled WordPress hosting service, that’s actually their thing. Hosting services are a financial investment rather than a cost.
Which sort of value-based rates segues into another pro for WP Engine, their concentrate on their core markets. Wp Engine Purge Cache
Like I stated at the beginning, WP Engine isn’t for everyone. There are 3 types of customers that WP Engine appears to be a suitable for. For those 3 kinds of clients, WP Engine has a strong focus with a lot of tools & focus for each.
From their backend process, the very first customer type appears to be WordPress designers and designers who wish to focus on development & design without dealing with hosting upkeep, and have clients who have some budget. The designer/dev constructs the site straight in WP Engine’s staging environment, launches the website, then hands the website over to their client.
The designer can guarantee their customer that WP Engine manages the hosting, security & speed. There’s little need for a continuous standard website upkeep. For this market, WP Engine has interesting tools consisting of staging, git push, site migration and transferable installs.
The second customer type is the growing website owner who is irritated at needing to handle technical growth headaches. They have actually outgrown their shared hosting and have to move to a much better host.
They’re also developed enough that they have some budget plan for handled services. WP Engine has tools like the automatic migration tool & consumer support to make that procedure take place. The phone support is a crucial factor, particularly being able to “just call WP Engine an have them fix it.”
The third customer type is a startup site owner that has the spending plan and wants a long-lasting platform that they can grow with. They are comfy discovering WP Engine’s unique backend and intend on launching a near-complete site at one time.
They don’t have any prior habits or custom-mades brought over from previous hosts or sites. Once again, for this market, WP Engine has the scalable functions, clients, and support that they can make promises and supply support to win & keep this type of customer.
With these kinds of customers, WP Engine understands how & where they are coming from, numerous of the enhancements they make are focused on these markets (ie, the Git push performance), rather than mass-market improvements like knowledge-bases, intuitive backend, etc.
This advantage is similar to WP Engine’s market focus, but it’s actually worth calling out in this evaluation modification. Wp Engine Purge Cache
WP Engine stands out not just on current features however also on creating new, cutting-edge hosting functions. Every version of WordPress 4 has actually presented new developer features that WP Engine has been able to incorporate.
Even general web advancement best practices have actually changed significantly given that I began observing the industry *. WP Engine has produced tools to match.
* I’m an SEO/ online marketer by trade. I know enough web advancement to integrate finest practices into implementation & tasks with developers.
Here’s a screenshot of WP Engine’s Git Push setup that has been around for more than 2 years.
Even for non-developers like me, WP Engine has one-click staging areas to allow even DIY siteowners to get away from “cowboy coding” into proper web development best practices.
There are too many other specifics here to name, but in general, WP Engine has a strength in rolling out new, useful hosting features.
Cons of WP Engine
Much like any service, WP Engine is not the very best suitable for everyone. There are plenty of WP Engine grievances around the Internet. Some are anecdotal. Some are embellishment (ie, SEOs complaining about dev websites). And numerous stand since they simply aren’t a suitable for everyone. For all their awesomeness in some areas, they have some cons which keep them from being an excellent fit for some consumers. I don’t use them for this website since I do not require a number of their functions and I’m comfy “putting pieces together” w/ my InMotion VPS setup. Wp Engine Purge Cache
All that stated, here are some of the larger photo downsides of using WP Engine.
Initial and Ongoing Complexity
To attain the speed, security, and scale they promise, WP Engine does things in a different way. Which difference can be rather complicated– specifically if you have simply adequate experience with hosting environments to be dangerous.
Their backend setup has actually improved. It’s cleaner, but it’s still custom-made. It’s nothing like a standard cPanel hosting backend. Unlike many hosting business, they also do not offer DNS nameservers.
Even if all the functions exist, the distinct backend can result in some designers making mistakes varying from annoying redirect loops to duplicate content problems to leaving the dev site available to the general public or just not making it possible for the features you’re buying.
If it weren’t for incredible support, I think they ‘d lose more newbie clients than they currently do.
Like many custom-made platforms, it makes good sense once you overcome the learning curve. However WP Engine’s onboarding is very developer-focused & remains so exception-focused that they never explain finest practice for the basic user. Wp Engine Purge Cache
Here is their video on pressing your site live –
I have actually established my share of websites from platforms to custom hosts to cPanel hosting sites, but I needed to see that video several times to make sure I was pointing the right A record/ CNAME to the ideal IP address.
Once again, if you are in WP Engine’s core markets, the customized backend isn’t really going to be a big deal (when you surpass the learning curve). But for the majority of, you’ll likely get to discover first hand about WP Engine’s support team.
However here’s the important things.
WP Engine never ever actually stops being wacky and complex. In their knowledgebase, they have a wide variety of site checklists to help troubleshoot all sorts of issues.
And ” if you did not setup your DNS exactly how they’ve recommended ” your site could go down at any time.
Again– they have reasons they do all this. And most of the times, support will just look after it all.
However, you still do not get to set & forget your website. Sure, you do not technically don’t have to get into the weeds of a server panel. In lots of hosting cases (ie, a handled VPS), you do not have to do it anyhow, and when you do, the knobs and buttons are familiar. Wp Engine Purge Cache
WP Engine’s proprietary setup cuts both methods regards to reducing & increasing intricacy.
This con is also related to WP Engine’s distinct setup. In order to run their architecture along with possible, all the installs on their platform have to be somewhat consistent.
They have to have predictable plugins; foreseeable visitor patterns; predictable use cases. Every hosting company has rules (or extremely real physical limits), but WP Engine goes a bit additional to define what you can and can’t have on your WordPress set up in addition to tiered overage rates to prevent seasonal traffic spikes and regional storage use.
They do ban specific plugins & admin behavior for great reasons, however those restrictions restrict flexibility and experimentation if your site might handle it.
For example, Yet Another Related Post Plugin is a common plugin. It’s resource intensive, but on smaller sized sites, it does the job well. It’s not permitted on WP Engine. That’s bad or bad always. However it does make WP Engine less versatile and available to experimentation compared to running a shared or VPS server.
The method their pricing is structured allows for less flexibility also. It’s a positive that they will handle all the traffic you can send out, but it’s also pricey to pay based on a number of check outs.
If you are running a huge launch; are a seasonal organisation; or simply wish to drive a surge of traffic to your website, you’ll have to factor extra hosting bills into the mix. That puts a cap on how versatile you want to be with your marketing.
If you are running a lean cached site on a VPS server, you can manage a lot more traffic than WP Engine would allow on an Individual or Company. And this point goes further if your website requires many plugins for complete performance.
The very same opts for storage. With WP Engine, you are paying for performance, not for storage. So if you are planning to utilize a server for media storage … that utilize case is out.
Additionally, you can’t really do automated e-mail marketing projects from WP Engine. This was something that my client got required & wound up needing to do a painful migration to another email company mid-campaign.
In any case, that point segues into the last con I found with WP Engine, their pricing based upon features.
Pricing on Features and Usage
With WP Engine, you are usually spending for performance & not having to think excessive about maintenance, security & speed. If you look at WP Engine’s prices based on the features you’re getting, you actually don’t get a great deal.
And if you are the type who will consider your website’s health anyway (ie, keeping WordPress upgraded and typically logging in regularly), you’ll likely be spending for “management” that is unnecessary. Wp Engine Purge Cache
Numerous shared hosting servers can handle the exact same traffic numbers as WP Engine and cost a fraction of the cost. My individual website (running on a shared hosting strategy from HostGator with basic caching) dealt with more than 15,000 gos to in a 24 Hr duration when a post of mine went viral.
And if you are running a trusted VPS, you can certainly handle a lot more for much less.
They are relatively transparent about how they count visits, however it can still be quite a surprise for “small” website owners how rapidly they can get into the $290 each month tier.
And as discussed previously that doesn’t even consist of much of the features you don’t get with WP Engine’s plans. You cannot run any e-mail from your servers. You have low limitations on regional storage. Anything above the limitations needs extra expenses & technical application of Amazon cloud services.
And most notably for me, you are limited on your installs. If you have a few side tasks or low-traffic test websites, you need to factor those into the cost. You cannot use them to spread out the cost of your strategy,specifically if you are striking your visitor cap instead of your set up cap.
If you are seeking to spend for hosting: ie, a server that will hold & provide your site files, WP Engine is an expensive option, especially compared with other non-managed hosting alternatives.
Like any service, it’s not about exactly what is finest overall, but what is best for you based on your objectives, budget plan, resources & routines.
If you are in what I consider WP Engine’s core markets, they use a great service with a solid item. Their prices is competitive in the Managed WordPress Hosting area, and they provide more functions than “WordPress hosting” plans from other hosting brand names. Their feature-set is unrivaled for savvy DIYers, WordPress site developers and/or high-traffic websites that don’t wish to fret about hosting concerns.
If handled hosting is a suitable for you, then go check out WP Engine’s strategies here.
They do a 60-day money-back warranty. So do a test set up and see exactly what you consider their backend. Make sure to talk w/ support & sales.
If you’re outgrowing your present host & want more liberty/ better rates than WP Engine, take a look at InMotion Hosting’s VPS option. I’ve appreciated their balance of instinctive backend & responsive customer care.
And last but not least, if you are more confused than ever, go take my WordPress hosting quiz. I put all these aspects into an enjoyable, Buzzfeed-esque test to streamline things. Wp Engine Purge Cache