If you’re in touch with the world of digital marketing, you’ve probably at least heard of ClickFunnels. In this ClickFunnels Review, we go deep into the good and bad to establish whether ClickFunnels is a business advertising software worth trying, or just overhyped.
ClickFunnels has made a pretty big name for itself because it began, becoming one of the most significant advertising SaaS (Software as a Service) businesses round. I suppose it is no surprise–ClickFunnels is about earning its users cash. More importantly, it’s about giving software which helps their site visitors turn into customers to businesses. It is no wonder ClickFunnels has increased in such a brief time period.
Does this mean it is worth it, although there is not any denying it is popular? How much can we hope the crowd? During this ClickFunnels review, I will go through the gist of ClickFunnels–exactly what it is, the positives and the pitfalls, the features, customer assistance, and so on. I am basing this review on my own experience with ClickFunnels’ StartUp program, which includes the ClickFunnels attributes and plenty of bells and whistles. As not every user will concur with me, I provide a nod towards other reviews I’ve noticed.
Irrespective of whether you decide to use it or not, it’s a significant participant anybody in e-commerce and internet advertising should be familiar with. What is our rating before you leap in? I’ll put it. With some drawbacks, it’s definitely good. Keep reading to find out why!
ClickFunnels Review Highlights
Here’s a brief collection of all ClickFunnels’ review highlightskeep an eye out.
- ClickFunnels is a Fantastic landing page builder, using a Simple drag-and-drop editor
- Easy and ample integrations that Enable you to capture emails and take repayments directly inside ClickFunnels
- Built with A/B testing capacities
- Easy to learn and utilize
- Focused on making its users more cash
- They provide a two week free trial
See the Clickfunnels website here
ClickFunnels started back in 2014, but in just three years it’s been, at the words of Forbes,”silently revolutionizing the internet advertising industry.” Here’s the gist of ClickFunnels: It makes it easier for businesses and entrepreneurs to sell things online using otherwise complicated advertising technology, known as sales funnels (more on those in a moment ).
The creator of ClickFunnels, Russell Brunson, is as renowned and for good reason. He’s made a fortune, but not only from ClickFunnels, but advertising experiences. He played around with email advertising for a while, and eventually began to master sales funnels.
Russell Brunson is Expert Secrets and the bestselling author of DotCom Secrets his lovers rave that guide and about people. You are able to pick up Dotcom Secrets free on his website here. Get Expert Secrets free on his own website .
ClickFunnels started out as a means to assist Brunson and his staff produce funnels more rapidly for different ventures, as developing funnels would normally take weeks. They soon realized their production would be useful to other people and had great potential as a commodity.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it is a process that takes individuals who don’t know you personally and turns them into clients, aka a advertising funnel. In e-commerce, a sales funnel is a set of measures designed to direct a website visitor to the checkout page.
There is a less dull way of thinking about it. Step 1: Imagine a funnel. Measure 2: Imagine this funnel is actually a metaphor, and rather than actual ingredients to pour down the funnel, you have metaphorical ingredients you telephone web traffic or website visitors. Your site visitors are looking around, checking out things. Your site is beautifully built, and your content is top notch!
Unfortunately, that still doesn’t turn many of your visitors into clients. In a physical store, that is like people walking into your shop but not understanding where the cash register is, so they leave the shop without buying anything. In a physical store, you can speak your customers. In a shop, you may be a little more distant from the visitors. This is where your funnel comes in–it’s designed to attract your customers’ . The funnel works incremental, bring traffic in closer and closer till people end up in a payment page.
You’re correct if you think this sounds cool –it’s turned into a huge bargain for advertising. Russell Brunson did become wealthy by selling ClickFunnels technologies, but by using it.
Pros: ClickFunnels Review
I have got some great news: ClickFunnels does its job!
ClickFunnels is meant to save time and energyto do what otherwise demands a lot of competence and/or a range of third party applications. In this regard, ClickFunnels succeeds.
Makes You Cash
One of the greatest things about ClickFunnels is the focus on making money for your user. They make it put your content up, easy to produce your account, and begin taking payments. Plus, it is rather simple to select up everything –it will probably take you a couple hours to find out most of what you require, max.
Drag and Drop Builder
A few features are extremely useful here. I enjoy how simple it is to duplicate pages, and the fact I can save templates for use again later. Their page builder is a fairly important attribute, and they have pulled it off nicely. As soon as you get accustomed to it, it’s an easy to use drag and drop builder.
Constructed in A/B testing is excellent too. All you have to do is replicate a page, make your changes, and pick the numbers of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels manages API integrations . Email autoresponders and payment processors aren’t too much of a sweat–they work reliably and are simple to control.
You’ll also find a useful WordPress plugin that lets you insert ClickFunnels pages to your WordPress website. It saves a good deal of time and is a lot less of a hassle than functioning between ClickFunnels and WordPress with no plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars from the WordPress plugin repository, using over 20,000 active installations.
All in 1
Overall, it is good to have things so centralized: I can build my landing pages, create forms and purchase forms, and trigger emails all from 1 platform.
All this really does save you time and money, resources you would otherwise need to invest on developers, CSS, hosting configurations, and so on.
You may rest assured the lower-tiered accounts is a good investment–what you are allowed for a StartUp accounts is pretty decent. In case you have over 20,000 visitors and need over 100 pages, the complete package may not be too much to ask.
ClickFunnels is not perfect, but it does a great job of packaging great tools together and making them more accessible. It arguably conserves most users a hassle they’d have when they attempted to manage funnels another manner.
Disadvantages: Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is overall strong, it has quite a few places that need work.
A drawback is the cost. There are just two pricing alternatives, at $97 per month or $297 per month. In the grand scheme of things, this is not like I’ve said , another investment in your organization, and a huge drawback, you receive a package for it.
Lackluster Customer Support
Beyond that, customer support is iffy at best. In my experience, they have been nice with basic queries, but if you ask them more difficult things, particularly about more innovative features, they won’t be very helpful.
Cult-like user base and software also reliant on Creator
This isn’t an objective criticism of their merchandise but I take a slight problem with their advertising that I think is worth mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s difficult to escape the hype surrounding it. They have a marketing. However, from a user experience standpoint, it can acquire obtrusive. When you sign up for the applications, you may attempt to examine the objective features of this software and incorporate it in your own workflow, or you’ll be missing and forced to find out Russell Brunson’s advertising methods.
This means you will end up buying online courses, publications, attending seminars, and getting sucked to the ClickFunnels”Cult-ure”. Their Facebook Group has over associates and posts is composed of people bragging about how much money they created and flashing their sports cars. Although these numbers are real, the users provide an impression that they are more focused on earning quick money rather than building great services and products. ClickFunnels has helped folks do good things, but it’s also helped proliferate quick rich schemes, on line courses, saturation of trainers and experts, along with other spammy online entrepreneurs stuff.
A lot of the item is tied to his brand and his doctrine, although we all know the founder is a marketing magician. As much as I value the landing page builder, everything about it looks like an expansion of Brunson’s platform.
At times it’s hard to not get the sensation that ClickFunnels spends more resources on self-promotion than necessary, especially when a few aspects of their merchandise (i.e., client support ) can still use some work.
This one isn’t on ClickFunnels but more about the neighborhood. As you’ve got the ability to personalize within ClickFunnels, a lot of men and women use designs. Taking into consideration the popularity of ClickFunnels, this has resulted in a great quantity of ClickFunnel-y seems. Diversity is important.
Software Outages and Bugs
Every now and then, ClickFunnels will return or encounter some mistakes. Though this really doesn’t happen often, there’s little you can do but wait patiently. If you’re investing a great deal in advertising or driving traffic to your own funnels along with a ClickFunnels’ glitch attracts your pages down for even a few hours, you can potentially lose a good deal of money.
In addition, it is hard to know when your pages are functioning or not, unless you always wait or wait till you hear from angry customers. When I clone webpages using the HTML printing alternative barring bandwidth, I deal with some glitches.
Users Experience Differs… a lot
The dashboard changes often, the stream of creating new webpages and funnels changes, a button will move around, pricing options change, etcand it appears ClickFunnels remains figuring things out.
I enjoy consistency in my applications if it is a business solution.
At length, a criticism I have heard but don’t quite agree with : it’s too easy, and too expensive because of its simplicity. These criticisms have a tendency to refer to home improvement approaches which may be more economical upfront and yield more control over managing certain details. But for less experienced users that are mainly seeking efficiency and an easy to use bundle of tools, I would not emphasize this too strongly.
ClickFunnels includes two pricing programs –StartUp and Etison Suite, rather known as ClickFunnels and complete Suite–as well as StartUp starts on the pricier side. StartUp is $97 per month and Etison comes in at $297 per month. For what it is worth, you also get a 14 day free trial to test the support , in order you don’t need to commit to an expensive program straight away. If you pay annually instead of monthly, you get two weeks free ($997 for ClickFunnels and $2,997 for Total Package ).
Nonetheless, a bit hefty huh? Well, some might say so, and I can see why–particularly in the event that you compare to LeadPages, a comparable (overlapping, but definitely not identical) service that begins at $25 per month. However, it is important to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty great job. I consider it a fantastic investment.
The main differences between an entry level account along with a premium accounts are as follows: StartUp receives the main company, the funnel-builder, with some constraints on the number of webpages (100), visits (20,000), custom domains (3), and just some of the full list of features.
But, both programs have unlimited connections, unlimited members, all advanced funnels, A/B divide evaluations, and some other commonalities.
Etison/Full Suite includes a complete list of features, including the following: one-time payments (this can be a Backpack feature which lets you describe a product as a one-time payment merchandise for your payment gateways); subscription programs (another Backpack feature, but unlike one-time obligations, this lets your clients pay for a subscription service); 3 SMTP integrations (StartUp includes 1); unlimited funnels, pages, visits, along with spiritual domains; priority support and template requests; also as Actionetics along with Backpack.
If you are confused with Etison/ Full Package, don’t worry, it is confusing. This part I believe ClickFunnels could clean up. We’ll go into more detail in the following section of the ClickFunnels review.
To outline the gaps, StartUp essentially carries the core characteristic of ClickFunnels, which can be called (you guessed it!) ClickFunnels. Easy! Total Suite, on the other hand, packs the foundation instrument ClickFunnels with two other providers –Actionetics and Backpack–and also gives you the full set of ClickFunnels features. You are able to watch the full official record here.
Features Overview: Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get whatever you need. They are largely intuitive and supply you with a fantastic amount of control. The template editor and integration management program are all great examples of this and are crucial functions, so I’ll be giving them separate segments.
A/B split testing is a feature, but unquestionably a one.
If you duplicate a webpage and make changes to the backup, the divide test basically lets you select what percentages of your traffic you need to view per page, letting you test conversion rates very conveniently. It’s quite simple to use and a function.
I also think ClickFunnels is overall flexible and straightforward for different settings, like your account information or integrations. Maybe very tech literate individuals would find them prohibitive (a frequent theme among a few criticisms), but as the service is supposed to be easy to work with, I believed the fundamental features were fairly good.
There are quite a few types of available pre-made funnels, oriented into several kinds of companies, and also you can obviously build your personal funnel from scratch also.
Actionetics and Backpack
I will only take a moment in this Clickfunnels Review to discuss Full Suite. In my view, Total Suite is three products being packed together as one: ClickFunnels, Actionetics, and Backpack.
What is Actionetics? Well, it is what many would call an email auto-responder or just an auto-responder, but it is a little more complicated. The main goal of Actionetics is smart analytics which lead to clever auto-responding, but the auto-responding involves snail mail as well as email, and some other goodies. Along with Actionetics includes Backpack (previously Backpack CRM), an instrument designed to make managing an affiliate system simpler and more efficient.
However, are such attributes, or products that are separate? Actionetics seems somewhat like ClickFunnels attempting to sell a iffy email auto-responder for me personally, but maybe I’m just cynical. In any case, it gets Full Suite a little perplexing and removes the coherency you get with the original ClickFunnels.
Here is the full list of all StartUp attributes
- 20 funnels
- 100 pages
- 20,000 visitors
- boundless contacts
- 3 custom domains
- A/B split tests
- Mail integrations
- Optin funnels
- All innovative funnels
- Revenue funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order webpages
- Upsell pages
- Downsale webpages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per form
You may view the full list of features, together with Full Suite features, here. If you are in a position where you can manage to try out Etison for a little and you absolutely require an efficient, simple method of increasing sales, I do not believe you would wind up shorted. By that exact same token, I don’t believe Actionetics and Backpack offer such a massive advantage that you can not do without themfor most users, simply StartUp will offer a thorough enough package.
Clickfunnels Review: Page Builder
This is ClickFunnels’ attribute, so I wanted to devote attention to it. In fact, I feel a large part of why I gave ClickFunnels a high rating has to do with it being a very good landing page builder. ClickFunnels distances itself from page construction applications and advertises its funnel approach, but truth be told, I use it largely with this particular landing page builder.
Anyhow, there’s rather an array of templates with good layouts, though as you can expect, just the templates made by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too hard.
You might also save certain templates and make personal page templates, and it’s pretty simple to find them. It is possible to toggle with basic settings and open in the editor as you can see.
Once your pages open in the editor, you will basically be working using a drag and drop builder. It’s a little more complicated than some other mild page builders, but it is still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and components. Think of these parts as fitting within every other (this informative article has a very helpful diagram). Fundamentally: rows, columns, and components go inside of segments. You can have several segments per page. Rows and columns move inside sections, but columns specifically go into rows. This way you can have around four, or a row with one column. Elements are the dynamic bits that make your page interactive to its visitors and go within columns.
It might sound complex, but it is rather simple to get the hang . What’s color-coded–for example, from the above screenshot, the choice is a light green box since it is a part, but when I had been hovering over an element, it could be orange.
A little criticism I have heard (but don’t have ) on the builder is how grid-like it’s –you need to work within those rows and columns. I personally do not think this is a massive problem and the builder provides you sufficient hands without sacrificing ease of usage, but it may be worth a mention.
I like the page builder a lot. It makes designing your landing page very simple, and it serves ClickFunnels’ purpose: to make it easier for you to earn money on the web.
Integrations: ClickFunnels Review
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few different kinds of integrations you can add to your ClickFunnels accounts: email, webinar, SMS/text, and actions. By way of instance, you might add MailChimp for your ClickFunnels because you enjoy MailChimp’s auto-responding applications and you’re enrolled with them. Easy!
ClickFunnels has a few partners you may enhance your integrations. Here’s a list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations segment, you can search for these or just click on the search bar, and they will come up. It, just click on the one you want and add it.
The procedure for handling integrations is also simple, though you may have to look at your third party software’s documentation to discover precisely what ClickFunnels needs. Overall, you’ll find the process pretty simple. Integrations are a bit more technical conceptually than some attributes, such as the page builder, so it is much appreciated to have an extremely simple way of incorporating and handling integrations.
Related to integrations are payment gateways. Payment gateways get incorporated and on other software platforms are just called integrations, but on ClickFunnels they get a part separate from integrations. They might be known to ClickFunnels as charging integrations. Payment gateways are also what they sound like: they’re the integrations that enable your clients to pay for your stuff. Your shop won’t really be much of a store unless you’re using a payment gateway.
A listing of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling each of these integrations is fairly simple –as long as you are all set up using whatever tool you’re attempting to incorporate with, you should not have any problems adding it to ClickFunnels. These integrations operate and you don’t need to fret much.
Ease of Use: ClickFunnels Review
In case you haven’t picked it up by today, ClickFunnels’ most important sell is its ease of use–as their advertisement says,”Don’t waste any more time with’technology men! ”’ As I’ve stated in this ClickFunnels review, the main ceremony ClickFunnels offers is providing tools which allow the less experienced save money and time. That being the case, evaluating ease of use is really significant.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: To get a first-timer, it might be a little overwhelming–and from first-timer, I mean new to the area of e-commerce and promotion –but the learning curve is far from impossible. For many people, I would say the learning curve would be only a few hours max. Pick up the books mentioned in the review of Russell Brunson, if you’re really behind.
Anyhow, ClickFunnels is certainly easier than creating funnels on your own. They have a fair amount of documentation, and it may not be perfect, but it appears to me like most questions must be covered, and you could always contact a customer service representative if it has to do with it.
All that aside, some pieces of ClickFunnels are rather easy to get a hang . The center features of ClickFunnels–that the actual funnels–are fairly simple to control. A cohesive menu makes it easy to navigate into all parts of your funnel managing process, from choosing templates into the drag and drop editor. Some configurations regarding email integrations or payment processors will require a bit of comprehension, but it is nowhere close to the amount of knowledge you would need to actually code the funnels–it is things you’ll be able to determine by Googling around or visiting the docs center.
Ultimately, ClickFunnels is not mind-blowingly straightforward, but it is overall compact with an intuitive user-interface. They do tend to change things often, but it probably will not be enough to hamper you.
We give it a 4 out of 5 at ease of use. It unites choice and customizability with convenience, and while I would suggest all prospective users input with some basic technological literacy, it basically succeeds where user-friendliness is worried.
Who’s ClickFunnels for?
Who stands to reap the most from ClickFunnels? Broadly speaking, small businesses and startups (talking from experience ) will get the most use out of it. There are naturally variations in funnel types that appeal to some companies more than others.
Consultants, speakers, coaches, professional service providers, people exclusively in e-commerce or community advertising, and even those offering B2B services would most likely be most fit for ClickFunnels. ClickFunnels generally does ventures that are individual or creative products. The pre-made funnels are highly oriented towards these businesses: for instance, if you are a florist, you may come across the pre-made Daily Deal Funnel for a good way of marketing for you. If you are trying to center everything there would be support also. The same goes for individuals selling content such as classes or publications.
Of course, you can always start from a blank funnel, and I do not think you should decide if ClickFunnels is right for you or not based purely in their default funnel types. If you are a smaller company, alright with the price , and you have to make your traffic work for you , I doubt you’d be wasting your money or time with ClickFunnels. I would particularly recommend it to anyone who wants to keep a better landing page.
Customer Support: ClickFunnels Review
ClickFunnels’ customer support is a place which consists of a few nuances. I commend ClickFunnels for getting adequate documentation on-site. I believe their documentation is still adequate, although only barely industry-standard for SaaS companies. Their docs page includes a collection of categories, each with their own posts. Content-wise it isn’t too shabby, although it may be easy.
As the immediate customer assistance, they’ve a chat feature within the dashboard after you log in for, but I am not delighted with it. They’ve generally been useful for easy questions and basic troubleshooting… but once I have had more complex questions, I’ve found them pretty unhelpful. With one HTML publishing query, they required to return to me. By then, I figured out a workaround. Users will not need that sort of support and to be honest, most SaaS companies don’t offer that level of support. So I provide ClickFunnels kudos for trying.
Furthermore, I’ve noticed a consistency among reviews pointing out bad experiences. Notably, in cases when features haven’t worked as promised or when there were site malfunctions, customer service reps were supposedly unresponsive or unhelpful. One infamous reviewer particularly recounts how, because of site error, a number of his clients were locked out and the way other non-paying visitors gained access to members-only articles. He discovered they were unhelpful and apathetic when he contacted customer support. It may be a scenario, however it illustrates the point.
Overall Support Rating
I would not state ClickFunnels fails in customer support–I think that the team mostly understand that their solutions are not perfectly simple to use and/or involve tools new for their customers, and they’ve put enough resources into their support to make it decent. At least fundamental questions will be answered, and they’re fairly responsive. Maybe most users would not state ClickFunnels has customer support, but it meets. We give it a 3 out of 5 stars.
Conclusion: ClickFunnels Review
What’s the conclusion that is overarching? It is fine! It’s a legitimate competitor in the advertising program area and worth trying out.
Yeah, there are a couple drawbacks: Should you need a more solution to your marketing needs with customization skills that are greater, you might want to look into third party options you’ll be able to connect. If you are going with ClickFunnels after all, you might find yourself and end up dealing with customer service representatives, or any glitches in the software. You could be annoyed by their self-promotion.
But you know what? Considering everything, I do not think any of them outweigh the good landing page builder, let alone positives such as solid integrations the learning curve, and templates that are good.
All-in-all, ClickFunnels succeeds in its core objective–to make it simpler for you to funnel visitors and reach conversion prices. Even unwanted ClickFunnels reviews admit it can be quite helpful for significantly less entrepreneurs that are internet-exposed. I am pretty certain that for the huge majority of users, the page builder provides option. If you’re looking first and foremost for a simple but solid sales solution or landing page editor, then ClickFunnels is a great tool. On empty promises, it hasn’t reached its popularity In the end, and that I am giving it 4/5 stars.