If you’re in touch with the world of electronic marketing, you have probably heard of ClickFunnels. During this ClickFunnels Review, we go deep into the good and bad to determine whether ClickFunnels is a valid small business marketing software worth attempting, or just overhyped. Clickfunnels Website
ClickFunnels has made a fairly major name for itself since it started, becoming one of the largest advertising SaaS (Software as a Service) businesses around. I guess it’s no surprise–ClickFunnels is all about earning its users money. It’s about giving businesses software which helps their own website visitors turn into clients. It’s no wonder ClickFunnels has grown in such a short time period.
Does that mean it is worth it, although There’s no denying it is popular? How much can we trust the audience? During this ClickFunnels review, I’ll undergo the gist of ClickFunnels–what it is, the positives and the pitfalls, the features, customer service, and so on. I am basing this review on my experience with ClickFunnels’ StartUp plan, which includes the ClickFunnels attributes and plenty of bells and whistles. I’ll also give a nod towards other testimonials I have seen, as not every user and I will concur about the final conclusion.
Irrespective of whether you choose to use it or not, it is an important participant anybody in e-commerce and internet marketing ought to be familiar with. Before you jump in, what is our rating? I will put it in a solid 4 stars. With a few drawbacks, it is definitely great. Keep reading to learn why!
ClickFunnels Review Highlights
Following is a brief list of ClickFunnels’ review highlightskeep an eye out.
- ClickFunnels is a Fantastic landing page builder, with an easy drag-and-drop editor
- Easy and ample integrations that Enable you to capture emails and take repayments right inside ClickFunnels
- Constructed with A/B testing capacities
- Simple to learn and use
- Focused on making its users more cash
- They provide a two week free trial
See the Clickfunnels site here
What is ClickFunnels?
ClickFunnels started back in 2014, but in only three years it has been, in the words of Forbes,”silently revolutionizing the internet advertising industry.” Here is the gist of ClickFunnels: It makes it easier for businesses and entrepreneurs to market things online using differently complex advertising technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as famous as his invention, and for good reason. He’s made a fortune from ClickFunnels, but other advertising experiences. He played with email advertising for some time, and started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets two novels, and Expert Secrets his lovers rave about and that guide people. You can pick up Dotcom Secrets free on his site here. Get Expert Secrets free on his website here. Clickfunnels Website
ClickFunnels started out as a way to assist Brunson and his team create funnels more quickly for distinct ventures, as creating funnels would usually take weeks. But they had good potential as a commodity and soon realized their creation would be helpful to others.
Which Are Funnels? How Sales Funnels Function
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not understand you personally and turns them to clients, aka a marketing funnel. In e-commerce, a sales funnel is a set of steps designed to guide a web site visitor into the checkout page.
There is a less dull method of considering it. Measure 1: Imagine that a funnel. Measure 2: Envision this funnel is in fact a metaphor, and rather than actual ingredients to pour down the funnel, you’ve got metaphorical ingredients you telephone web traffic or website traffic. Your site visitors are looking around, checking out things. Your site is beautifully built, and your content is top notch!
Unfortunately, many of your visitors still doesn’t turn into clients. In a brick and mortar shop, that is like people walking into your store but not knowing where the cash register is, so they leave the store without purchasing anything. At a physical store, you can talk your customers into purchasing something. In a store, you could be a bit more distant from the visitors. That is where your funnel comes in–it is designed to appeal to your customers’ . The funnel functions step-by-step, draw visitors in closer and closer until visitors end up in a page.
If you think that sounds cool, you are correct –it’s become a huge deal for online marketing. Russell Brunson did become wealthy by promoting ClickFunnels technologies, but by using it as well.
Pros: ClickFunnels Review
I have got some great news: ClickFunnels does its job!
ClickFunnels is intended to save you time and energyto do what otherwise demands a whole lot of technological proficiency and/or an array of third party software. In this respect, ClickFunnels succeeds.
Makes You Cash
One of the best things about ClickFunnels is the focus on earning money. They make it put your content up, quite simple to produce your accounts, and start taking payments. Additionally, it is rather easy to pick everything up–it’ll probably take you a few hours to find out a lot of what you require, maximum.
Drag and Drop Builder
A few features are extremely useful here. I like how easy it is to duplicate pages, and the fact I will save templates for use again later. Their page builder is a pretty important feature, and they’ve pulled it off well. It’s an simple to use drag and drop builder once you become accustomed to it.
Constructed in A/B testing is great too. All you need to do is duplicate a page, make your changes, and pick the numbers of the traffic you want to see variant A or B.
Great Choice of Integrations
I believe ClickFunnels handles API integrations pretty nicely. Email autoresponders and payment chips aren’t too much of a sweat–they work reliably and are simple to control.
You’ll also find a WordPress plugin that lets you insert ClickFunnels pages to your WordPress site. It saves a good deal of time and is much less of a hassle compared to functioning between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars from the WordPress plugin repository, using over 20,000 active setups.
All in 1
Overall, it’s good to get things so centralized: I will construct my landing pages, create forms and order forms, and trigger emails all from 1 platform.
All of this really does save you time and money, resources you would otherwise have to invest on programmers, CSShosting configurations, etc.
You can be sure that the lower-tiered account is a good investment–what you’re allowed for a StartUp account is really decent. If you’ve got over 20,000 visitors and need over 100 pages, then the full suite may not be too much to ask. Clickfunnels Website
ClickFunnels is not perfect, but it does a great job of packaging great tools together and making them more accessible. It arguably conserves most users a hassle they’d have if they attempted to handle funnels another way.
Cons: Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is overall powerful, it’s quite a few areas that require work.
A little drawback is the price. There are just two alternatives, at $97 per month or $297 per month. From the grand scheme of things, this is not another investment in your business a massive drawback, and like I’ve said, you get a package for it.
Lackluster Client Support
Beyond this, client support is iffy at best. In my experience, they have been nice with fundamental queries, but if you inquire more difficult things, particularly about more advanced features, they won’t be very beneficial.
Cult-like user base and software also reliant on Founder
This is not an objective criticism of the product but that I take a slight problem with their advertising that I believe is worth mentioning in this ClickFunnels Review.
If you get sucked into one of the funnels, it is difficult to escape the hype surrounding it. They’ve a marketing. However, from a user experience perspective, it can get obtrusive. When you sign up for the applications, you can try to look at the purpose features of this software and integrate it in your own workflow, or you’re going to be lost and made to find out Russell Brunson’s marketing procedures.
This usually means you’ll end up purchasing online courses, publications, attending conventions, and getting sucked to the ClickFunnels”Cult-ure”. Their Facebook Group has over associates and posts is composed of people flashing their sports cars and bragging about how much money they made. Though these numbers are real, the consumers provide an impression that they are more concentrated on earning quick cash instead of building great products and services. ClickFunnels has helped folks do good things, but it has also helped proliferate quick rich schemes, on line courses, saturation of trainers and experts, and other spammy online marketer stuff.
A lot of this item is tied to his brand and his philosophy, although Most of us know the founder is a marketing magician. As much as I appreciate the landing page builder, everything about it seems to be an extension of Brunson’s platform.
At times it’s difficult to not get the sensation that ClickFunnels spends more resources on self-promotion than necessary, particularly when some aspects of the merchandise (i.e., client service) can still use some work.
This one is not on ClickFunnels however more about the community. As you’ve got the ability to personalize within ClickFunnels, many men and women use designs. Considering the popularity of ClickFunnels, this has resulted in a large quantity of ClickFunnel-y looks floating about. Diversity is important.
Software Outages and Bugs
Every now and then, ClickFunnels will go down or encounter some mistakes. Though this doesn’t happen frequently, there is little you can do but wait. If you are investing a lot in advertising or forcing visitors to your own funnels along with a ClickFunnels’ glitch attracts your pages down for even a few hours, then you may potentially lose a good deal of cash.
In addition, it is hard to know if your pages are functioning or not, if you don’t constantly check or wait until you hear from angry clients. When I clone pages using the HTML publishing alternative, barring uptime, I also deal with a few glitches.
Users Experience Differs… a lot
The dashboard changes often, the stream of creating new webpages and funnels changes, a button will proceed, pricing choices alter, etc–and it seems ClickFunnels remains figuring things out.
I enjoy consistency in my applications if it’s a business solution.
At length, a criticism I’ve heard but don’t quite agree with personally: it’s too easy, and too pricey because of its simplicity. All these criticisms tend to refer to do-it-yourself approaches which can be cheaper upfront and yield more control over managing certain details. But for less experienced users that are mainly seeking efficacy and an simple to use bundle of tools, I would not emphasize this too strongly.
ClickFunnels includes two pricing programs –StartUp and Etison Suite, rather called ClickFunnels and complete Suite–as well as StartUp begins on the pricier side. StartUp is $97 a month and Etison comes at $297 a month. For what it is worth, you also get a 14 day free trial to try out the service, in order you don’t need to commit to an expensive plan straight away. Should you pay annually instead of monthly, you get two months free ($997 for ClickFunnels and $2,997 for Total Package ).
Nonetheless, a little hefty huh? Well, some might say so, and that I could see why–particularly if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service that begins at $25 per month. But it is necessary to keep in mind ClickFunnels’ most important service is to make funnels more efficient, and it does a fairly great job. I consider it a good investment.
The principal differences between an entry level account along with a premium accounts are as follows: StartUp gets the main company, the funnel-builder, with a few constraints on the number of pages (100), visits (20,000), custom domains (3), and just a number of the full list of features.
But, both programs have unlimited contacts, unlimited members, all advanced funnels, A/B divide evaluations, and a few other commonalities.
Etison/Full Suite has a complete list of attributes, including the following: one-time payments (this is a Backpack feature which allows you characterize a product as a one time payment merchandise for your payment gateways); subscription plans (another Backpack feature, but unlike one-time payments, this allows your clients cover a subscription service); 3 SMTP integrations (StartUp has 1); boundless funnels, pages, visits, and spiritual domains; priority support and template asks; also as Actionetics along with Backpack.
If you are confused with Etison/ Total Suite, don’t worry, it is confusing. This part I believe ClickFunnels could clean up. We’ll go into more detail at the subsequent section of the ClickFunnels review.
To outline the gaps, StartUp essentially carries the core feature of ClickFunnels, which can be called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packs the foundation tool ClickFunnels with two additional services–Actionetics and Backpack–and gives you the complete set of ClickFunnels attributes. You can view the full official list here.
Features Overview: Clickfunnels Review
How are ClickFunnels’ features complete? I think that they’re solid and you get everything you want. They’re largely intuitive and give you a good amount of control. The template editor and integration management system are all great examples of this and are very important functions, so I’ll be giving them separate sections. Clickfunnels Website
A/B split testing is a smaller feature, but definitely a noteworthy one.
If you replicate a webpage and make changes to the backup, the divide test essentially enables you to choose what percentages of the visitors that you need to view per page, allowing you examine conversion rates very handily. It’s a fantastic function and quite simple to use.
In addition, I believe ClickFunnels is overall flexible and straightforward for other settings, like your account details or integrations. Maybe very tech literate people would find them prohibitive (a frequent theme among some criticisms), but while the support is supposed to be simple to work with, I thought the fundamental features were fairly good.
There are quite a few types of available pre-made funnels, oriented to different types of businesses, and also you can obviously build your own funnel from scratch too.
Actionetics and Backpack
I’ll just have a moment within this Clickfunnels Review to talk about Full Suite. Full Suite is three products being packaged together as one: ClickFunnels, Actionetics, and Backpack.
What is Actionetics? Well, it is exactly what many would call an e-mail or just an auto-responder, but it’s a little more complicated. The chief goal of Actionetics is smart analytics which lead to clever auto-responding, but the auto-responding entails snail mail as well as email, and a few other goodies. Along with Actionetics comes Backpack (previously Backpack CRM), an instrument designed to create managing an affiliate system easier and more effective.
But are such features, or products? Actionetics sounds a bit like ClickFunnels attempting to market a iffy email auto-responder to me personally, but perhaps I’m just cynical. Whatever the case, it makes Full Suite a bit confusing and eliminates the coherency you get with the original ClickFunnels.
Here is the full list of all StartUp features
- 20 funnels
- 100 pages
- 20,000 traffic
- boundless contacts
- 3 habit domains
- A/B split evaluations
- Mail integrations
- Optin funnels
- All advanced funnels
- Revenue funnels
- Membership funnels
- Endless members
- Auto webinar funnels
- Hangout funnels
- Order webpages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 charging integration per form
You can view the full list of features, together with complete Package attributes, here. If you are in a position where you can afford to try Etison for a little and you absolutely need an efficient, simple method of increasing earnings, I don’t believe you would wind up shorted. By that same token, I don’t think Actionetics and Backpack provide such a huge advantage that you can not do without them: for many users, simply StartUp will offer a comprehensive enough package.
Clickfunnels Review: Page Builder
This is ClickFunnels’ attribute, so I wanted to devote special attention to it. In fact, I think a large portion of why I gave ClickFunnels a top rating has to do with it being a really solid landing page builder. ClickFunnels distances itself from page building software and advertises its funnel strategy, but truth be told, I use it mostly for this landing page builder.
Anyway, there is rather an array of templates with good layouts, however as you can expect, just the templates created by ClickFunnels are free. Templates are coordinated by funnel type, therefore poking around isn’t too hard.
You might even save certain templates and create personal page templates, and it’s rather simple to see them. As you can see, you open from the editor and can toggle with basic settings.
When your pages start from the editor, you’ll basically be working using a drop and drag builder. It’s a little more complicated than some other mild page builders, but it’s still easy to use.
The editor utilizes a webpage structure with four chief parts: sections, columns, rows, and elements. Think of these components as fitting within each other (this article has a helpful diagram). Fundamentally: columns, rows, and components go inside of segments. You can have several segments per page. Rows and columns go inside sections, but columns specifically enter rows. This way you can have up to four, or a row with one column. Elements are the bits that go within columns and also make your page interactive to its visitors.
It may sound complicated, but it’s pretty simple to get the hang . Everything is color-coded–for example, in the above screenshot, the choice is a mild green box because it is a part, however if I was hovering over an element, it would be orange.
A little criticism I’ve heard (but do not have ) on the builder is how grid-like it’s –you have to work within these columns and rows. Personally, I don’t think this is a huge problem and the builder provides you enough control without sacrificing ease of usage, but it may be worth a mention.
I like the webpage builder a good deal. It makes designing your landing page quite simple, and it serves ClickFunnels’ goal: to make it easier for you to make money online.
Integrations: ClickFunnels Review
Integrations are exactly what they sound like: additional marketing tools you integrate into the ClickFunnels software. There are a couple of different types of integrations you are able to enhance your ClickFunnels accounts: email, webinar, SMS/text, and actions. By way of instance, you may add MailChimp for your ClickFunnels because you enjoy MailChimp’s auto-responding applications and you are enrolled with them. Easy!
ClickFunnels has a few partners you may add to your integrations readily. Here’s a full list:
- Active Campaign
- Continuous Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to a integrations section, you can search for these or simply click on the search bar, and they’ll come up. It, simply click the one you want and insert it. Clickfunnels Website
The procedure for handling integrations can also be straightforward, though you might need to check your third party software’s documentation to find precisely what ClickFunnels needs. Overall, you’ll discover the process simple. Integrations are a little more technical conceptually than some features, like the page builder, so it is much appreciated to have an extremely straightforward way of incorporating and managing integrations.
Connected to integrations are payment gateways. Payment gateways become integrated and on other applications platforms are just called integrations, but on ClickFunnels they receive a part separate from integrations. They may also be known to ClickFunnels as billing integrations. Payment gateways will also be what they sound like: they are the integrations that enable your clients to pay for your stuff. Your store will not really be much of a shop unless you’re using a payment gateway.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Handling each these integrations is pretty easy–so long as you’re all set up using whatever tool you are trying to integrate with, you should not have any problems adding it into ClickFunnels. These integrations normally operate smoothly and you do not need to fret much.
Ease of Use: ClickFunnels Review
In case you haven’t picked it up by today, ClickFunnels’ most important market is its ease of usage –because their advertisement says,”Do not waste any more time with’technology guys! ”’ As I’ve said in this ClickFunnels review, the most important service ClickFunnels offers is providing tools that enable the less experienced to save money and time. That being the case, evaluating ease of use is pretty significant.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: To get a first-timer, it may be a little overwhelming–and from first-timer, I mean new to the world of e-commerce and marketing–but the learning curve is far from impossible. For most people, I would say the learning curve would be just a couple hours max. If you behind, pick up Russell Brunson’s books mentioned earlier in the review.
Anyhow, ClickFunnels is unquestionably simpler than creating funnels on your own. They have a reasonable amount of documentation, and it may not be ideal, but it appears to me as if most queries should be covered, and you can always contact a customer support representative if it has to do with it.
All that aside, some pieces of ClickFunnels are pretty easy to get a hang of. The center characteristics of ClickFunnels–that the actual funnels–are fairly easy to control. A cohesive menu makes it easy to navigate into all parts of your funnel managing process, from choosing templates to the drag and drop editor. Some settings regarding email integrations or payment processors will require a bit of understanding, but it is nowhere near the amount of knowledge you would have to really code the funnels–it’s things you’ll be able to determine by Googling about or seeing the docs center.
Ultimately, ClickFunnels is not mind-blowingly simple, but it is overall compact with an intuitive user-interface. They do tend to change things often, but it likely will not be enough to hamper you.
We give it a 4 out of 5 in simplicity of use. It combines alternative and customizability with ease, and while I would indicate all potential users enter with some basic technological literacy, it essentially succeeds where user-friendliness is worried.
Who’s ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (talking from experience ) will get the maximum use from it. There are variations in funnel types that appeal to a companies.
Consultants, speakers, coaches, professional service providers, individuals exclusively in e-commerce or network marketing, and even those offering B2B services would probably be most fit for ClickFunnels. ClickFunnels in general does nicely with those offering more independent ventures or innovative products. The pre-made funnels are highly oriented towards these industries: for example, if you’re a florist, you might find the pre-made Daily Deal Funnel for a fantastic method of marketing for you. If you’re attempting to center everything around yourself and your brand, there could be good support also. The same holds for people selling content like courses or books.
Obviously, you can always start from a sterile funnel, and I don’t believe you need to decide if ClickFunnels is ideal for you or not based purely in their default funnel kinds. If you are a smaller company, alright with the price , and you have to make your traffic work for you better, I doubt you would be wasting your time or money with ClickFunnels. I would recommend it to anyone who wants to keep a much better landing page.
Customer Support: ClickFunnels Review
ClickFunnels’ customer support is. I commend ClickFunnels for getting adequate documentation on-site. I think their documentation is barely industry-standard for SaaS companies, but still sufficient. Their docs page includes a collection of classes, each with their own articles. It may be easy, however it’s not too shabby. Clickfunnels Website
As after you log in for the customer service that is direct, they have a feature within the dashboard, but I am not overly pleased with it. They’ve generally been helpful for easy questions and basic troubleshooting… but once I’ve had more complex questions, I have found them fairly unhelpful. With one special HTML publishing query, they required three months to get back to me. By then, I figured out a workaround. Most users won’t need that kind of support and to be honest, most SaaS companies don’t offer that degree of support. So I give ClickFunnels kudos for trying.
I’ve noticed a consistency among reviews pointing out bad experiences. In instances when attributes have not worked as promised or if there were site malfunctions, client support reps were allegedly either unresponsive or unhelpful. One notorious reviewer particularly recounts how, because of site error, some of his clients were locked out and the way other non-paying visitors gained access to members-only articles. He discovered that they were unhelpful and apathetic when he contacted customer service. It illustrates the point, although it may be a scenario that is improbable.
Total Support Rating
I wouldn’t state ClickFunnels fails in customer support–I think the team mostly understand that their services are not perfectly simple to use and/or involve tools new for their customers, and they’ve put resources into their support to make it adequate. At least fundamental questions will be answered, and they are pretty responsive. Perhaps users, myself included, wouldn’t say ClickFunnels has outstanding customer support, but it meets a minimum which makes it at least great. Within this category, we give it a 3 out of 5 stars.
Conclusion: ClickFunnels Review
What’s the overarching conclusion? It is fine! It’s a legitimate contender in the advertising program area and worth trying out.
Yeah, a few drawbacks are: you may want to check into third party choices you can connect, Should you need a more solution to your marketing needs with customization abilities. If you’re going with ClickFunnels after all, you might find yourself unlucky and end up dealing with customer service representatives, or some glitches in the software. You might also be annoyed by their self-promotion.
But you know what? Considering everything, I do not think any of them outweigh the solid landing page builder, let alone positives like solid integrations, the brief learning curve, and superior templates.
All-in-all, ClickFunnels succeeds in its center goal –to make it simpler for you to funnel traffic and attain higher conversion rates. Even unwanted ClickFunnels reviews admit it can be helpful for entrepreneurs that are internet-exposed that are less. I am pretty certain that for the vast majority of prospective users, choice is offered by the page builder. If you’re looking for an easy but powerful sales solution or landing page editor, ClickFunnels is a superb tool. On promises, it has not attained its popularity after all, and that I am giving it 4/5 stars.