If you are in contact with the world of digital marketing, you’ve probably heard of ClickFunnels. During this ClickFunnels Reviewwe go deep into the good and bad to establish whether ClickFunnels is a small business advertising software worth attempting, or just overhyped. Clickfunnels Marketing
ClickFunnels has made a pretty big name for itself since it began, becoming one of the most significant marketing SaaS (Software as a Service) companies around. I suppose it’s no surprise–ClickFunnels is all about making its users cash. Specifically, it’s about giving businesses software which helps them turn their website visitors. It’s no wonder ClickFunnels has increased in such a short period of time.
Does that mean it’s worth it, although There’s no denying it’s popular? Just how much can we hope the audience on this one? During this ClickFunnels review, I’ll undergo the gist of ClickFunnels–what it really is, the positives and the pitfalls, the features, customer service, and so on. I am basing this review on my experience using ClickFunnels’ StartUp plan, which includes the ClickFunnels attributes and tons of other whistles and bells. I provide a nod towards other testimonials I have noticed, as not every user will concur with me on the final verdict.
Irrespective of whether you choose to use it or not, it is an important player anybody in e-commerce and online marketing should be acquainted with. What’s our rating, before you jump in? I will put it at a solid 4 stars. With some drawbacks, it is definitely great. Continue reading to find out why!
ClickFunnels Review Highlights
Here’s a collection of ClickFunnels’ review highlightskeep an eye out.
- ClickFunnels is a Fantastic landing page builder, using a Simple drag-and-drop editor
- Easy and ample integrations that Enable you to capture emails and take payments directly inside ClickFunnels
- Built with A/B testing capabilities
- Easy to learn and utilize
- Focused on making its users more money
- They provide a two week free trial
See the Clickfunnels site here
ClickFunnels started back in 2014, but in just 3 years it has been, at the words of Forbes,”silently revolutionizing the internet advertising industry.” Here is the gist of ClickFunnels: It makes it much easier for businesses and entrepreneurs to sell stuff online using differently complicated marketing technologies, called sales funnels (more about those in a moment ).
The creator of ClickFunnels, Russell Brunson, is as renowned and for good reason. He’s made a fortune, not just from ClickFunnels, but other advertising adventures. He played around with email advertising for some time, and started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets two books, and Expert Secrets that his fans rave about and that direct people through his advertising and marketing methodologies. You can pick up Dotcom Secrets free on his website here. Get Expert Secrets free on his own website . Clickfunnels Marketing
ClickFunnels started out as a way to help Brunson and his staff produce funnels more quickly for different ventures, as creating funnels would normally take weeks. They had great potential as a commodity and soon realized their production would be helpful to other people.
Which Are Funnels? How Sales Funnels Function
Before continuing with this ClickFunnels Review, let us clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who don’t know you personally and turns them to clients, aka a marketing funnel. In e-commerce, a sales funnel is a set of measures developed to guide a web site visitor to the checkout page.
There’s a less dull way of thinking about it. Step 1: Imagine a funnel. Measure 2: Imagine this funnel is in fact a metaphor, and rather than real ingredients to pour down the funnel, you’ve got metaphorical ingredients you call web traffic or website traffic. Your website visitors are looking around, checking out things. Your site is beautifully designed, and your content is top notch!
Unfortunately, that doesn’t turn many of your visitors . In a brick and mortar shop, that is like people walking into your shop but not knowing where the cash register is, so they leave the shop without buying anything. In a store, you can talk your customers. In a digital store, you may be a bit more remote from your visitors. This is where your funnel comes in–it’s designed to attract your customers’ . The funnel works incremental, draw traffic in closer and closer till people wind up at a page.
You’re right, if you feel this sounds cool –it has turned into a massive bargain for internet advertising. Russell Brunson didn’t just get wealthy by promoting ClickFunnels technologies, but by using it too.
Pros: ClickFunnels Review
I have got some good news: ClickFunnels does its job!
ClickFunnels is intended to save time and energyto do what otherwise demands a lot of technological competence and/or a range of third party applications. In this regard, ClickFunnels succeeds.
Makes You Cash
Among the greatest things about ClickFunnels is the focus on making money for your consumer. They make it very easy to make your accounts, put your content up, and begin taking payments. Additionally, it’s rather easy to pick everything up–it’ll likely take you a few hours to find out most of what you require, max.
Drag and Drop Builder
Quite a few features are extremely useful here. I enjoy how easy it is to replicate pages, and also the fact I can save templates for use again later. Their page builder is a feature that is fairly important, and they’ve pulled it. It’s an simple to use drag and drop builder, once you become accustomed to it.
Built in A/B testing is excellent too. All you have to do is duplicate a webpage, make your changes, and pick the numbers of the traffic that you want to view version A or B.
Great Choice of Integrations
I think ClickFunnels handles API integrations . Email autoresponders and payment chips aren’t too much of a sweat–they operate reliably and are simple to control.
You will also find a WordPress plugin which lets you add ClickFunnels webpages. It saves a good deal of time and is a lot less of a hassle than functioning between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin can be rated a solid 4.4 stars in the WordPress plugin , using over 20,000 active setups.
All in 1
In general, it is great to get things so concentrated: I can construct my landing pages, produce forms and order forms, and activate emails all from one platform.
All this really will save you time and money, resources you would otherwise need to invest on developers, CSS, hosting configurations, etc.
You may rest assured the lower-tiered accounts is a good investment–what you are permitted for a StartUp accounts is pretty decent. In case you have over 20,000 visitors and need over 100 pages, then the complete package might not be too much to ask. Clickfunnels Marketing
ClickFunnels is not perfect, but it does a great job of packaging great tools together and making them accessible. It arguably saves most users a headache they’d have if they tried to handle funnels another way.
Cons: Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it’s quite a few areas that require work.
A small drawback is the price. There are only two alternatives, at $97 a month or $297 a month. From the grand scheme of things, this is not like I’ve said , another investment in your business, and a huge drawback, you receive a good package for this.
Lackluster Customer Support
Beyond this, customer support is iffy at best. In my experience, they have been fine with fundamental queries, but if you inquire more difficult things, especially about more innovative features, they will not be very helpful.
Cult-like user base and applications too reliant on Creator
This isn’t an objective criticism of the product but I take a slight issue with their marketing that I think is worth mentioning in this ClickFunnels Review.
If you get sucked into one of the funnels, it is hard to escape the hype surrounding it. They’ve a fantastic marketing. But from a user experience perspective, it can get obtrusive. When you sign up for the software, you can try to examine the objective features of this software and incorporate it into your own workflow, or you’ll be lost and forced to find out Russell Brunson’s marketing methods.
This means you’ll end up purchasing online classes, publications, attending conventions, and getting sucked to the ClickFunnels”Cult-ure”. Their Facebook Group has over associates and many articles is composed of people flashing their sport cars and bragging about how much money they created. Though these numbers are real, the users give an impression that they are more concentrated on earning quick cash rather than building great products and services. ClickFunnels has helped people do great things, but it’s also helped proliferate fast rich schemes, on line courses, saturation of coaches and experts, along with other spammy online marketer stuff.
Much of this item is tied into his doctrine and his own brand, although Most of us know the founder is a marketing wizard. As much as I value the landing page builder, everything about it looks to be an extension of Brunson’s platform.
Sometimes it’s hard to not get the feeling which ClickFunnels spends more resources on self-promotion than necessary, especially when some aspects of their merchandise (i.e., client service) can still use some work.
This one is not on ClickFunnels but more about the neighborhood. While you’ve got the ability to customize within ClickFunnels, a lot of men and women use similar layouts. Taking into consideration the popularity of ClickFunnels, this has led to a large quantity of ClickFunnel-y seems floating about. Diversity is vital.
Software Outages and Bugs
Every now and then, ClickFunnels experience some mistakes or will go down. Though this really doesn’t occur frequently, there is little you can do but wait. If you’re investing a great deal in advertising or forcing traffic to your own funnels along with a ClickFunnels’ glitch brings your pages down for even a couple of hours, then you can potentially lose a good deal of money.
In addition, it is difficult to know if your pages are functioning or not, unless you constantly check or wait until you hear from angry customers. When I clone webpages using the HTML printing option, barring uptime, I deal with a few glitches.
Users Experience Differs… a lot
The dashboard changes often, the flow of creating new pages and funnels changes, a button will move around, pricing options alter, etc–and it appears ClickFunnels is still figuring things out.
I enjoy consistency within my software, especially if it is a business solution.
At length, a criticism I’ve heard but do not quite agree with personally: it’s too easy, and too expensive because of its simplicity. All these criticisms tend to refer to home improvement approaches that may be more economical upfront and yield more control over handling specific details. However, for less experienced users who are mainly seeking efficacy and an easy to use bundle of tools, I would not emphasize this too strongly.
ClickFunnels has two pricing plans–StartUp and Etison Suite, alternatively called ClickFunnels and complete Suite–and even StartUp begins on the pricier side. StartUp is $97 a month plus Etison comes in at $297 per month. For what it is worth, you also get a 14 day free trial to test out the service, in order you don’t need to commit to a costly program straight away. If you pay annually instead of monthly, you get two weeks free ($997 for ClickFunnels and $2,997 for Full Package ).
Nonetheless, a little hefty huh? Well, some might say , and I can see why–particularly if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service that begins at $25 per month. However, it is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a fairly good job. I personally consider it a fantastic investment.
The main differences between an entry level account along with a premium accounts are as follows: StartUp receives the main service, the funnel-builder, with a few constraints on the number of pages (100), visits (20,000), custom domains (3), and just some of the full list of features.
However, both plans have unlimited contacts, unlimited members, all complex funnels, A/B split evaluations, and a few other commonalities.
Etison/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack quality which lets you characterize a product as a one-time payment merchandise for your own payment gateways); subscription programs (another Backpack feature, but unlike one-time payments, this lets your clients cover a subscription service); 3 SMTP integrations (StartUp includes 1); unlimited funnels, pages, visits, and custom domains; priority support and template asks; also as Actionetics along with Backpack.
If you are confused with Etison/ Full Suite, do not worry, it is confusing. This part I think ClickFunnels could clean up. We’ll go into more detail at the section of the ClickFunnels review.
To outline the gaps, StartUp essentially conveys the core feature of ClickFunnels, which can be called (you guessed it!) ClickFunnels. Easy! Total Package, on the other hand, packs the foundation tool ClickFunnels with two other services–Actionetics and Backpack–and gives you the complete set of ClickFunnels features. You can view the full official record here.
Features Overview: Clickfunnels Review
Are ClickFunnels’ features overall? I believe that they’re strong and you get everything you want. They are largely intuitive and give you a fantastic amount of control. The template editor and integration management program are great examples of this and are crucial functions, so I will be giving them separate segments. Clickfunnels Marketing
A/B split testing is a smaller feature, but definitely a noteworthy one.
If you duplicate a webpage and make changes to the copy, the split test essentially enables you to choose what percentages of your traffic you need to see per page, allowing you test conversion rates very conveniently. It’s easy to use and a function.
In addition, I think ClickFunnels is overall flexible and simple for different settings, such as your account information or integrations. Maybe very tech literate individuals would find them prohibitive (a frequent theme among some criticisms), but as the service is supposed to be easy to work with, I believed the basic features were fairly great.
There are a number of kinds of available pre-made funnels, oriented into several types of businesses, and also you can of course build your own funnel from scratch also.
Actionetics and Backpack
I have a moment within this Clickfunnels Review to discuss Full Suite. In my view, Full Suite is just three products being packaged as one: ClickFunnels, Actionetics, and Backpack.
What is Actionetics? Well, it’s what many would call an email auto-responder or only an auto-responder, but it’s a bit more complicated. The main goal of Actionetics is intelligent analytics that lead to clever auto-responding, but the auto-responding entails snail mail as well as email, and some other goodies. Along with Actionetics includes Backpack (formerly Backpack CRM), an instrument designed to make managing an affiliate program easier and more effective.
But are products that are different, or these features? Actionetics sounds a bit like ClickFunnels trying to sell a iffy email auto-responder for me personally, but maybe I’m just cynical. In any case, it makes Full Suite a bit perplexing and removes the coherency you get together with the first ClickFunnels.
Here’s the full list of all StartUp attributes
- 20 funnels
- 100 pages
- 20,000 visitors
- boundless contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All innovative funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order webpages
- Upsell webpages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 charging integration per form
You may watch the full list of features, along with complete Package attributes, here. If you’re in a situation where you can afford to try out Etison for a little and you also absolutely require an efficient, simple way of increasing sales, I do not think you’d wind up shorted. By that same token, I don’t believe Actionetics and Backpack offer such a huge advantage that you can’t do without them: for many users, simply StartUp will offer a thorough enough package.
Clickfunnels Review: Page Builder
This is probably ClickFunnels’ attribute, so I wanted to devote special attention to it. In reality, I think a huge portion of why I gave ClickFunnels a high rating has to do with it being a really solid landing page builder. ClickFunnels distances itself from page construction applications and advertises its funnel approach, but truth be told, I use it largely with this landing page builder.
Anyhow, there is quite an array of templates with good layouts, however as you can expect, just the templates created by ClickFunnels are liberated. Templates are coordinated by funnel type, so poking around is not too hard.
You can even save certain templates and make own page templates, and it is pretty simple to find them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages you be working with a drag and drop builder. It is a little more complicated than some other light page builders, but it’s still user friendly.
The editor utilizes a webpage structure with four main parts: sections, rows, columns, and elements. Consider these components as fitting within each other (this informative article has a very helpful diagram). Basically: columns, rows, and components go inside of sections. You can have multiple segments per page. Rows and columns go indoors sections, but columns specifically go into rows. This way you can have around four, or a row with one column. Elements are the dynamic bits that go columns and make your page interactive.
It might sound complicated, but it’s rather easy to get the hang of. What’s color-coded–for instance, in the above screenshot, the choice is a light green box because it is a section, but when I was hovering over a component, it would be orange.
A small criticism I’ve heard (but do not have ) on the builder is the way grid-like it’s –you have to work within these rows and columns. I personally do not think this is a massive problem and the builder gives you sufficient hands without sacrificing ease of usage, but it might be worth a mention.
I like the page builder a lot. It makes designing your landing page quite easy, and it serves ClickFunnels’ purpose: to make it easier for you to earn money online.
Integrations: ClickFunnels Review
Integrations are exactly what they sound like advertising and marketing tools you integrate into the ClickFunnels software. There are a few different types of integrations you are able to add to your ClickFunnels accounts: email, webinar, SMS/text, and activities. For instance, you may add MailChimp to your ClickFunnels since you enjoy MailChimp’s auto-responding software and you are enrolled with them. Easy!
ClickFunnels has a few partners you may enhance your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or simply click on the search bar, and they’ll come up. It, simply click on the one you want and add it. Clickfunnels Marketing
The process for handling integrations can also be simple, though you may have to check your third party software’s documentation to find precisely what ClickFunnels needs. You’ll discover the process simple. Integrations are a little more technical conceptually than a few attributes, such as the page builder, so it’s much appreciated to have a very simple method of adding and handling integrations.
Related to integrations are payment gateways. Payment gateways get integrated and on other applications platforms are just called integrations, but on ClickFunnels they receive a part different from integrations. They might also be known to ClickFunnels as billing integrations. Payment gateways will also be the things they sound like: they are the integrations that allow your clients to pay for your stuff. Your shop won’t really be much of a shop unless you’re using a payment gateway.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all these integrations is fairly simple –as long as you’re all set up with whatever tool you’re attempting to integrate with, you shouldn’t have any problems adding it into ClickFunnels. In my experience, these integrations usually run smoothly and you don’t need to fret much about them.
Ease of Use: ClickFunnels Review
In case you haven’t picked it up by today, ClickFunnels’ most important market is its ease of use–because their ad says,”Don’t waste any more time with’tech guys! ”’ As I’ve stated in this ClickFunnels review, the most important service ClickFunnels offers is providing tools which allow the less experienced save money and time. That being the case, evaluating ease of usage is pretty significant.
Short answer: It’s simple to use, but you should still have some expertise.
Longer answer: To get a first-timer, it might be a bit overwhelming–and from first-timer, I mean new to the area of e-commerce and marketing–but the learning curve is far from hopeless. For many people, I would say that the learning curve would be just a few hours maximum. Pick up the books mentioned previously in the critique of Russell Brunson, if you are actually behind.
Anyhow, ClickFunnels is certainly easier than creating funnels all on your own. They’ve a fair amount of documentation, and it may not be ideal, but it appears to me like most questions must be covered, and you could always contact a customer support representative if it has to do with it.
All that aside, some pieces of ClickFunnels are rather easy to get a hang . The center features of ClickFunnels–that the actual funnels–are fairly simple to manage. A cohesive menu makes it easy to navigate into all parts of your funnel managing process, from picking templates to the drag and drop editor. Some settings involving email integrations or payment processors will want a little bit of comprehension, but it is nowhere close to the quantity of knowledge you would have to really code the funnels–it’s stuff you’ll be able to figure out by Googling around or seeing the docs center.
Finally, ClickFunnels is not mind-blowingly straightforward, but it’s overall compact with an intuitive user-interface. They do tend to change things frequently, but it likely won’t be enough to significantly hamper you.
We give it a 4 out of 5 at simplicity of use. It unites choice and customizability with convenience, and while I’d indicate all prospective users input with some basic technological literacy, it essentially succeeds where user-friendliness is worried.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience ) will get the maximum use out of it. There are variations in funnel types that appeal to some businesses.
Consultants, speakers, coaches, professional service providers, people exclusively in e-commerce or network advertising, and even those offering B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general does products or individual ventures. The pre-made funnels are highly oriented towards these businesses: for example, if you are a florist, you might come across the pre-made Daily Deal Funnel for a good method of marketing for you. If you’re attempting to center everything there would be support too. The same goes for individuals selling content like books or courses.
Of course, you can always start from a blank funnel, and I do not believe you need to decide if ClickFunnels is right for you or not based purely in their default funnel kinds. If you are a smaller business, okay with the price , and you have to produce your traffic work for you , I doubt you would be wasting your time or money with ClickFunnels. I would especially recommend it to anybody who would like to maintain a better landing page.
Client Support: ClickFunnels Review
ClickFunnels’ customer support is a place which is composed of some nuances. I commend ClickFunnels for getting decent documentation on-site. I think their documentation is just for SaaS companies, but sufficient. Their page has a collection of classes, each with their own articles. Content-wise it isn’t too shabby, although it may be simple. Clickfunnels Marketing
As for the customer service that is immediate, they have a chat feature inside the dashboard once you log into, but I am not pleased by it. They’ve generally been helpful for easy questions and basic troubleshooting… but when I’ve had more complex questions, I’ve found them pretty unhelpful. With one specific HTML publishing question, they required three months to get back to me. By then, I figured out a workaround. Most users won’t require that kind of support and to be honest SaaS businesses don’t provide that degree of support. So I give ClickFunnels kudos for trying.
I’ve discovered a consistency among reviews pointing out bad experiences. Notably, in instances when attributes haven’t worked when there were site malfunctions or as promised, client service reps were allegedly either unresponsive or unhelpful. One notorious reviewer in particular recounts how, due to site error, some of his clients were locked out and the way other non-paying visitors gained entry to members-only articles. When he contacted customer service, he discovered they were unhelpful and apathetic. It might be a situation that is bizarre, improbable, however it illustrates the point.
Overall Support Rating
I wouldn’t state ClickFunnels fails in client support–I think that the team mostly understand that their solutions are not easy to use and/or involve tools fresh for their customers, and they’ve put enough resources into their support to make it decent. At least questions will be answered, and they are fairly responsive. Perhaps most users, myself included, wouldn’t say ClickFunnels has exceptional customer support, but it mostly meets a minimum which makes it. In this category, we give it a 3 out of 5 stars.
Conclusion: ClickFunnels Review
Therefore, what’s the overarching conclusion? It’s fine! It’s a legitimate competitor in the advertising program area and worth trying out.
Yeah, there are a few drawbacks: you may want to look Should you need a more hands-on answer to your advertising needs with customization abilities. If you are going with ClickFunnels after all, you might find yourself unfortunate and end up dealing with customer service agents, or any glitches in the program. You might also be annoyed by their self-promotion.
However, you know what? Considering everything, I do not think any of them outweigh the good landing page builder, let alone positives like solid integrations, the short learning curve, and superior templates.
All-in-all, ClickFunnels succeeds in its center goal –to make it easier for you to funnel visitors and reach conversion prices. Even unwanted ClickFunnels reviews acknowledge it can be helpful for less entrepreneurs that are internet-exposed. I’m pretty sure that for the majority of users, option is offered by the page builder. If you are looking first and foremost to get an easy but solid sales solution or landing page editor, ClickFunnels is a superb tool. It hasn’t reached its popularity on promises, and that’s why I am giving 4/5 celebrities to it.