If you are in touch with the world of marketing, you have probably at least heard of ClickFunnels. During this ClickFunnels Review, we go deep to the good and bad to determine whether ClickFunnels is a business marketing software worth trying, or just overhyped. Clickfunnels Founder
ClickFunnels has made a pretty big name for itself because it began, getting one of the most significant advertising SaaS (Software as a Service) companies round. I guess it is no surprise–ClickFunnels is about making its users money. More specifically, it’s about giving businesses software that helps them turn their website visitors. It’s no wonder ClickFunnels has increased in such a short time period.
There is but does this mean it’s worth it? How much can we hope the audience? During this ClickFunnels review, I will go through the gist of ClickFunnels–what it is, the positives and the negatives, the features, customer service, and so forth. I’m basing this review on my experience with ClickFunnels’ StartUp plan, which includes the heart ClickFunnels attributes and tons of other whistles and bells. I provide a nod towards other testimonials I have seen, as not every user will agree with me on the last verdict.
Irrespective of whether you choose to use it or not, it’s a significant participant anyone in e-commerce and online marketing should be familiar with. Before you jump in, what’s our evaluation? I will place it. With some drawbacks, it is definitely great. Keep reading to learn why!
ClickFunnels Review Highlights
Here’s a concise list of all ClickFunnels’ review highlightskeep an eye out.
- ClickFunnels is a Fantastic landing page builder, using an easy drag-and-drop
- Easy and ample integrations that Enable you to capture emails and take payments directly inside ClickFunnels
- Constructed with A/B testing capabilities
- Simple to learn and utilize
- Focused on creating its users more cash
- They provide a 2 week free trial
Visit the Clickfunnels website here
What is ClickFunnels?
ClickFunnels began back in 2014, but in just 3 years it’s been, at the words of Forbes,”silently revolutionizing the online advertising industry.” Here is the gist of ClickFunnels: It makes it easier for companies and entrepreneurs to sell stuff online using otherwise complex advertising technologies, known as sales funnels (more about those in a second).
The creator of ClickFunnels, Russell Brunson, is as renowned and for good reason. He’s made a fortune from ClickFunnels, but advertising experiences. He played with email advertising for some time, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Secrets, two novels his lovers rave that guide and about people through his advertising and marketing methodologies. You are able to pick up Dotcom Secrets free on his site here. Get Expert Secrets free on his own website . Clickfunnels Founder
ClickFunnels started out as a way to assist Brunson and his team produce funnels more quickly for different ventures, as creating funnels would usually take weeks. But they had great potential as a product and soon realized their production would be useful to others.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who do not understand you and turns them into customers, aka a advertising funnel. In e-commerce, a sales funnel is a set of measures designed to direct a web site visitor.
There is a dull method of thinking about it. Measure 1: Imagine a funnel. Measure 2: Imagine this funnel is actually a metaphor, and rather than actual ingredients to pour down the funnel, you’ve got metaphorical ingredients that you telephone web traffic or website traffic. Your site visitors are looking around, checking out things. Your website is beautifully built, and your content is top notch!
Unfortunately, that doesn’t turn a lot of your visitors . In a brick and mortar store, that is like people walking in to your shop but not knowing where the cash register is, so they leave the store without purchasing anything. At a physical store, you can talk your customers. In a store, you may be a little more remote from the customers. This is where your funnel comes in–it’s designed to appeal to your clients’ . The funnel works step-by-step, draw traffic in closer and closer until visitors end up at a page.
You are right if you think that sounds cool –it has become a massive deal for marketing. Russell Brunson did get rich by promoting ClickFunnels technologies, but by using it too.
Pros: ClickFunnels Review
I’ve got some great news: ClickFunnels does its job!
ClickFunnels is intended to help save time and energyto do what otherwise demands a whole lot of competence and/or an array of third party software. In this regard, ClickFunnels succeeds.
Makes You Money
One of the greatest things about ClickFunnels is its focus on making money. They make it put your content up quite easy to make your accounts, and begin taking payments. Plus, it’s rather easy to select everything up–it will likely take you a couple hours to figure out a lot of what you need, maximum.
Drag and Drop Builder
Quite a few features are extremely useful here. I like how easy it’s to replicate pages, and also the fact I will save templates to be used again later. Their page builder is a fairly important feature, and they’ve pulled it. Once you get used to it, it is an builder.
Constructed in A/B testing is great. All you need to do is duplicate a page, make your adjustments, and choose the numbers of the visitors you want to view variant A or B.
Great selection of Integrations
I believe ClickFunnels handles API integrations . Email autoresponders and payment processors are not too much of a sweat–they work reliably and are simple to control.
You’ll also find a WordPress plugin that lets you add ClickFunnels webpages to your WordPress website. It saves a lot of time and is a lot less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin can be rated a solid 4.4 stars in the WordPress plugin , using over 20,000 active setups.
All in one
In general, it is great to get things so concentrated: I will construct my landing pages, produce forms and order forms, and trigger emails all from 1 platform.
All this really will save time and money, resources you’d otherwise have to spend on developers, CSS, hosting configurations, etc.
You may rest assured the lower-tiered accounts is a great investment–what you are permitted for a StartUp accounts is pretty decent. If you’ve got more than 20,000 visitors and want over 100 pages, then the full package might not be too much to ask. Clickfunnels Founder
ClickFunnels is not ideal, but it does a fantastic job of packing great tools together and making them accessible. It arguably saves most users a hassle they’d have if they attempted to handle funnels another manner.
Cons: Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is overall powerful, it’s quite a few areas that require work.
A drawback is the price. There are two options, at $97 a month or $297 per month. From the grand scheme of things, this is not like I have said , another investment in your business, and a drawback, you get a package for it.
Lackluster Client Service
Beyond that, client support is iffy at best. In my experience, they’ve been nice with basic queries, but if you ask them harder things, especially about more advanced features, they won’t be quite beneficial.
Cult-like user base and software too reliant on Creator
This is not an objective criticism of the product but that I take a small issue with their marketing that I think is worth mentioning in this ClickFunnels Review.
If you get sucked into one of the funnels, it’s difficult to escape the hype. They have a marketing for sure. But from a user experience perspective, it can get obtrusive. Once you sign up for the software, you can try to look at the purpose features of the software and integrate it in your own workflow, or you’ll be lost and made to find out Russell Brunson’s advertising methods.
This usually means you will find yourself purchasing online classes, books, attending conventions, and getting sucked into the ClickFunnels”Cult-ure”. Their Facebook Group has over associates and many posts consists of people flashing their sports cars and bragging about how much money they created. Although these numbers are real, the users give an impression that they’re more focused on making quick money rather than building great products and services. ClickFunnels has helped people do great things, but it has also helped proliferate quick rich schemes, online classes, saturation of trainers and experts, along with other spammy online marketer stuff.
So much of this product is tied to his own brand and his philosophy, although we know the creator is a marketing magician. As much as I value the landing page builder, everything around it looks to be an extension of Brunson’s platform.
Sometimes it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than mandatory, especially when a few aspects of their product (i.e., customer support ) can still use some work.
This one isn’t on ClickFunnels but more about the community. As you have the capability to customize within ClickFunnels, many people use designs. Taking into consideration the prevalence of ClickFunnels, this has resulted in a great quantity of ClickFunnel-y looks floating around. Diversity is vital.
Software Outages and Bugs
Every now and then, ClickFunnels encounter some errors or will return. Though this really doesn’t happen frequently, there’s little you can do but wait patiently. If you are investing a great deal in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, then you can potentially lose a lot of cash.
In addition, it is hard to know if your pages are working or not, if you don’t always wait or wait till you hear from angry clients. Barring bandwidth, I also deal with a few glitches when I clone pages using the HTML printing alternative.
Users Experience Differs… a lot
The dashboard changes often, the flow of creating new webpages and funnels changes, a button will move around, pricing options alter, etc–and it appears ClickFunnels remains figuring things out.
I enjoy consistency within my software, especially if it’s a business solution.
At length, a criticism I have heard but don’t quite agree with : it is too easy, and too expensive because of its simplicity. All these criticisms tend to refer to do-it-yourself approaches which can be more economical upfront and yield more control over managing specific details. But for less experienced users who are mainly seeking efficiency and an simple to use bundle of tools, I wouldn’t emphasize this too strongly.
ClickFunnels has two pricing plans–StartUp and Etison Suite, rather called ClickFunnels and complete Suite–and even StartUp starts on the pricier side. StartUp is $97 per month and Etison comes at $297 a month. For what it is worth, you also get a 14 day free trial to test out the support , so at least you do not need to commit to a costly program right away. If you pay annually rather than monthly, you get two months free ($997 for ClickFunnels and $2,997 for Total Package ).
Nonetheless, a little hefty huh? Well, some would say so, and that I could see why–particularly if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service that starts at $25 a month. However, it is necessary to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a fairly great job. I personally consider it a fantastic investment.
The principal differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the number of pages (100), visits (20,000), custom domains (3), and only some of the complete list of features.
However, both plans have unlimited contacts, unlimited members, all complex funnels, A/B divide evaluations, and some other commonalities.
Etison/Full Suite includes a full list of attributes, including the following: one-time payments (this is a Backpack feature which lets you describe a product as a one time payment product for your payment gateways); subscription programs (another Backpack attribute, but unlike one-time payments, this allows your clients cover a subscription service); 3 SMTP integrations (StartUp includes 1); boundless funnels, pages, visits, and spiritual domains; priority support and template requests; also as Actionetics along with Backpack.
If you are confused with Etison/ Full Package, don’t worry, it is perplexing. This part I believe ClickFunnels could clean up. We’ll go into more detail at the section of this ClickFunnels review.
To summarize the gaps, StartUp essentially conveys the core characteristic of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Package, on the other hand, packs the foundation tool ClickFunnels with two other providers –Actionetics and Backpack–and also gives you the full set of ClickFunnels features. You are able to view the complete official record .
Features Overview: Clickfunnels Review
How are ClickFunnels’ attributes complete? I believe they’re solid and you get whatever you need. They are largely intuitive and supply you with a good amount of control. The template editor and integration management program are all good examples of this and are very important functions, so I’ll be giving them separate segments. Clickfunnels Founder
A/B split testing is a feature, but unquestionably a notable one.
If you duplicate a page and also make changes to the copy, the split test essentially enables you to choose what percentages of the visitors that you need to see per page, allowing you test conversion rates very conveniently. It’s a function and quite simple to use.
I also think ClickFunnels is complete flexible and simple for other settings, such as your account details or integrations. Maybe very tech literate individuals would find them prohibitive (a common theme among a few criticisms), but as the support is supposed to be easy to work with, I thought the fundamental features were fairly great.
There are quite a few kinds of available pre-made funnels, oriented to several types of businesses, and you can obviously build your own funnel from scratch also.
Actionetics and Backpack
I will only take a moment in this Clickfunnels Review to discuss Full Suite. Total Suite is just three products being packed as one: ClickFunnels, Actionetics, and Backpack.
What’s Actionetics? Well, it’s exactly what many would call an email auto-responder or only an auto-responder, but it’s a little more complicated. The chief objective of Actionetics is smart analytics that lead to smart auto-responding, but the auto-responding involves snail mail as well as email, and some other goodies. Together with Actionetics includes Backpack (previously Backpack CRM), a tool designed to create managing an affiliate system easier and more efficient.
But are separate products, or such features? Actionetics sounds a bit like ClickFunnels trying to market an iffy email auto-responder for me, but maybe I am just cynical. Whatever the case, it gets Complete Suite a little perplexing and eliminates the coherency you get together with the original ClickFunnels.
Here’s the Complete list of StartUp attributes
- 20 funnels
- 100 pages
- 20,000 traffic
- unlimited contacts
- 3 habit domains
- A/B split tests
- Email integrations
- Optin funnels
- All innovative funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order webpages
- Upsell webpages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per form
You can watch the full list of features, along with Full Package attributes, here. If you’re in a position where you can manage to try Etison for a bit and you absolutely require an efficient, easy method of increasing sales, I do not think you’d find yourself shorted. By that same token, I really don’t believe Actionetics and Backpack offer such a huge benefit that you can not do without themfor most users, simply StartUp will provide a comprehensive adequate bundle.
Clickfunnels Review: Page Builder
This is ClickFunnels’ attribute, so I wished to devote exclusive attention. In fact, I think a large portion of why I gave ClickFunnels a top score has to do with it turned into a very good landing page builder. ClickFunnels distances itself from page building applications and advertises its funnel approach, but truth be told, I use it largely with this particular landing page builder.
Anyhow, there’s quite an array of templates with great designs, though as you can expect, only the templates made by ClickFunnels are liberated. Templates are coordinated by funnel kind, so poking around isn’t too hard.
You might even save certain templates and create own page templates, and it’s pretty simple to find them. As you can see, it is possible to toggle with settings and open in the editor.
Once your pages open from the editor, you be working using a drop and drag builder. It is a little more complicated than some other mild page builders, but it’s still easy to use.
The editor utilizes a webpage structure with four main parts: sections, columns, rows, and elements. Think of these components as fitting inside each other (this informative article includes a helpful diagram). Basically: columns, rows, and elements go inside of segments. You can have multiple segments per page. Rows and columns move inside segments, but columns especially go into rows. This way you can have around four, or a row with a single column. Elements are the bits that go columns and make your page interactive.
It may sound complicated, but it’s rather easy to get the hang . What’s color-coded–for instance, from the above screenshot, the selection is a mild green box because it is a part, however when I had been hovering over an element, it would be orange.
A small criticism I have heard (but do not have personally) about the builder is the way grid-like it’s –you have to work within these rows and columns. I personally don’t believe this is a huge problem and the builder provides you enough control without sacrificing ease of usage, but it might be worth a mention.
Overall, I like the webpage builder a lot. It makes designing your landing page quite easy, and it functions ClickFunnels’ purpose: to make it easier for you to earn money online.
Integrations: ClickFunnels Review
Integrations are exactly what they sound like: additional marketing tools you incorporate into the ClickFunnels software. There are a couple of different types of integrations you are able to add to your ClickFunnels accounts: email, webinar, SMS/text, and activities. For instance, you might add MailChimp for your ClickFunnels since you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has a few notable partners you may add to your integrations. Here’s a list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations segment, you can look for these or simply click the search bar, and they’ll come up. It’s pretty self-explanatory, just click the one you desire and add it. Clickfunnels Founder
The procedure for managing integrations can also be simple, though you may need to check your third party software’s documentation to find precisely what ClickFunnels needs. You’ll discover the procedure pretty straightforward. Integrations are a bit more technical conceptually than some attributes, like the page builder, so it’s much appreciated to have a very simple way of incorporating and managing integrations.
Related to integrations are payment gateways. Payment gateways get integrated and on other software platforms are only called integrations, but on ClickFunnels they get a section different from integrations. They might be known to ClickFunnels as charging integrations. Payment gateways will also be what they sound like: they’re the integrations that enable your clients to pay for your stuff. Your store will not really be a lot of shop unless you’re using a payment gateway.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing each of these integrations is fairly simple –so long as you’re all set up with whatever tool you’re attempting to incorporate with, you should not have any problems adding it to ClickFunnels. In my experience, these integrations usually run smoothly and you do not have to fret much about them.
Ease of Use: ClickFunnels Review
In case you haven’t picked it up by now, ClickFunnels’ most important market is its ease of use–as their advertisement says,”Do not waste any more time with’tech men! ”’ As I’ve said in this ClickFunnels review, the main ceremony ClickFunnels offers is providing tools which allow the less experienced to save time and money. That being the situation, evaluating ease of use is really important.
Short answer: It’s simple to use, but you should still have some expertise.
Longer answer: To get a first-timer, it may be a bit overwhelming–and by first-timer, I mean new to the area of e-commerce and promotion –but the learning curve is far from hopeless. For many people, I would say that the learning curve could be just a couple hours maximum. If you behind, pick up Russell Brunson’s books mentioned previously in the critique.
Anyway, ClickFunnels is certainly simpler than creating funnels on your own. They have a reasonable amount of documentation, and it might not be ideal, but it appears to me as if most queries should be covered, and you can always contact a customer service representative if it comes to it.
All of that aside, some parts of ClickFunnels are rather easy to get a hang . The center characteristics of ClickFunnels–the actual funnels–are fairly simple to control. A cohesive menu makes it effortless to navigate into all parts of your funnel managing process, from choosing templates into the drag and drop editor. Some configurations involving email integrations or charge processors will require a bit of understanding, but it is nowhere near the quantity of knowledge you would need to actually code the funnels–it’s stuff you’ll be able to determine by Googling about or visiting the docs center.
Ultimately, ClickFunnels is not mind-blowingly straightforward, but it is overall streamlined with an intuitive user-interface. They do tend to change matters often, but it probably will not be enough to hamper you.
We give it a 4 out of 5 at simplicity of use. It combines choice and customizability with convenience, and while I would suggest all prospective users input with a few simple technological literacy, it essentially succeeds where user-friendliness is worried.
Who’s ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will find the maximum use out of it. There are variations in funnel types that appeal to a businesses.
Consultants, speakers, coaches, professional service providers, individuals exclusively in e-commerce or community advertising, and those that offer B2B services will probably be most fit for ClickFunnels. ClickFunnels generally does well with people offering more products or independent ventures. The pre-made funnels are oriented towards those industries: for instance, if you are a florist, you may come across the pre-made Daily Deal Funnel for a fantastic method of marketing for you. If you are attempting to center everything on your own and your brand, there could be good support also. The same goes for individuals selling content such as classes or publications.
Of course, you can always start from a sterile funnel, and I don’t think you should decide if ClickFunnels is right for you or not based only on their default funnel types. If you’re a smaller business, okay with the price , and you have to produce your visitors work for you , I doubt you would be wasting your time or money with ClickFunnels. I would recommend it to anybody who wants to keep a better landing page.
Client Support: ClickFunnels Review
ClickFunnels’ customer support is an area which is composed of some nuances. I commend ClickFunnels for having decent documentation on-site. I believe their documentation is still sufficient, although barely industry-standard for SaaS companies. Their docs page includes a series of classes, each with their own articles. It may be easy, but it’s not too shabby. Clickfunnels Founder
As once you log into for the direct customer assistance, they’ve a chat feature within the dashboard, but I’m not overly pleased by it. They’ve been helpful for simple questions and basic troubleshooting… but when I have had more complex questions, I’ve found them fairly unhelpful. With one special HTML publishing question, they required three months to return to me. By then, I figured out a workaround. Most users won’t require that sort of support and to be honest, most SaaS businesses don’t offer that level of support. So I provide ClickFunnels kudos for trying.
Furthermore, I’ve discovered a consistency among reviews pointing out bad experiences with customer support. In cases when attributes haven’t worked if there were weird site malfunctions or as promised, customer support representatives were supposedly either unresponsive or unhelpful. One notorious reviewer in particular recounts how, because of site error, a number of his customers were locked out and the way other non-paying visitors gained entry to members-only articles. He discovered they were unhelpful and apathetic After he contacted customer service. It may be a scenario that is improbable, however it illustrates the point.
Total Support Rating
I wouldn’t say ClickFunnels fails in client support–I think the team mostly understand that their solutions are not easy to use and/or involve tools new for their users, and they’ve put enough resources into their support to make it adequate. At least queries will be answered, and they’re fairly responsive. Most consumers, myself included, would not state ClickFunnels has customer support, but it largely meets a bare minimum which makes it at least good enough. We give it a 3 out of 5 stars.
Conclusion: ClickFunnels Review
So, what’s the overarching conclusion? It is good! It’s a legitimate competitor in the marketing software area and worth trying out.
Yeah, a couple drawbacks are: If you need a more solution to your marketing needs with customization skills that are greater, you may want to check. If you’re going with ClickFunnels after all, you might find yourself and end up dealing with unhelpful customer service representatives, or any glitches in the software. You might also be annoyed by their self-promotion.
However, you know what? Considering everything, I do not think any of them outweigh the solid landing page builder, let alone positives such as templates that are good, integrations that are solid, and the brief learning curve.
All-in-all, ClickFunnels succeeds in its core goal –to make it easier for you to funnel visitors and reach conversion rates. Even unwanted ClickFunnels reviews admit it can be helpful for significantly less entrepreneurs that are internet-exposed. I’m pretty certain that for the huge majority of users, enough choice is offered by the page builder. If you are looking first and foremost to get a simple but solid sales solution or landing page editor, ClickFunnels is a superb tool. After all, it has not attained its popularity on promises, and that I am giving it 4/5 celebrities.