If you have any experience at all with Internet Marketing, you have heard of Clickfunnels I’m sure.
I’ve seen their stuff all over the web and I was curious for a long time. I was hesitant to try them. But, once I did it blew my mind.
If you are looking to learn how to quickly build a funnel, or multiple funnels, then Clickfunnels is for you.
What is Clickfunnels?
Clickfunnels is a platform meant to help you not only create more leads, but make more conversions also. Check it out here.
The way it does this, is create a series of pages that people will go through in order to purchase a product. This is a sales funnel. When done correct, sales funnels can be highly effective. With Clickfunnels, it shows you the right way to do them.
Here’s what it does…
It’s a landing page and sales page designer with tons of templates. Clickfunnels doesn’t just come with page templates. It has complete funnel templates that you can choose from.That’s the cool part. These funnel templates have proven to be extremely effective, and offer high conversions. ClickFunnels makes it easy to just plug and play.
Another awesome feature of Clickfunnels, is how the system can handle all of the billing from inside of it.All you have to do is link a Stripe account and you can make sales directly from inside your sales pages in ClickFunnels.
You don’t have to know how to code or anything. This is all done for you. All it requires you to do, is some simple tweaking. Affiliate Marketing Programs For Small Businesses
How it Works
Step 1: Pick which sales funnel that you plan to use
First you have to pick the type of sales funnel that is scientifically pre-designed to sell your type of product. Clickfunnels is set up for many industries. Such as Ecom, B2B, consulting, network marketing etc..
You also have the capability of choosing which type of funnel that you would like to use. These funnels can sell products, generate leads etc. So if you’re a consultant who wants to generate leads, all you have to do is select “consultant” for your industry and “generate leads” for your type of funnel. It’s that easy.
Clickfunnels is made for the following specific groups of users…
- Coaches and/or Consultants
- Public Speakers
- Service Based Businesses
- Supplement Company owners
- Local businesses (like dentists, insurance salespeople, lawyers, chiropractors, and more)
- Retail and ECom businesses
So whether you’re an entrepreneur or small business owner, Clickfunnels gives you everything to help you market to potential leads, hopefully turning them into customers. As well as everything to sell and deliver your products.
Step 2: Choose your preferred page designs.
Once you’ve chosen your sales funnel, you just choose the style of page that you like the best.
You don’t have to have any design or coding skills, you literally just pick and choose.And the designs are just as good as the “professionals” would charge thousands of dollars for.
STEP 3: Modify the page
This is where you just put in your name, offer, information, etc. This is the step where you customize the funnel to the way you want it. You can do things such as adding photos, headlines, bullet lists, etc.
Once that is complete, you just make the funnel live, and you’re finished.
Below are some examples of more popular sales funnels.
Free Plus Shipping Book Funnel
This funnel allows you to sell thousands of books while covering all of your costs because you offer upsells and other products along the way. And even if someone doesn’t buy anything else from the funnel, you’ve still got an extra email address on your list. Affiliate Marketing Programs For Small Businesses
Russell Brunson has several book offer funnels:
Client Generation Funnel for Coaches/Consultants
The purpose of this funnel is to get someone on a strategy call. During this process, you want to land them as a new client for your coaching or consultation business.
This funnel is a simple 4 step process:
Offer great value up front at no cost. An example would be an E-Book or Free video.
Have enough value in your book, or training for people to actually get results. Offering results in advance establishes trust.
Provide an application to make sure that the lead is a good fit for your business.
Set up the strategy call with the potential client.
Setting up a funnel makes this whole process so much simpler.
Fish Bowl Funnel
I think this funnel is great, because it gets right to the point. Basically it offers a freebie to someone. Once they take it, they are immediately offered a discounted offer. It is designed to convert quick.
It’s the one that I personally use the most and I recommend it because it can help you quickly create a list of buyers. Affiliate Marketing Programs For Small Businesses
Most Important Elements of a Landing Page
I asked several experts (whose privacy I will respect) what they felt was the most important elements of a landing page was. Here are some of their answers…
One well known expert suggested that the most important elements would be:
Provide social proof
Selling benefits, not features
Make sure your page includes a call to action button
Similar to the fish bowl funnel, offer something in exchange for their email
Provide them up front comfort by letting them know that you will not send them spam, nor sell their email
Another expert noted that he has seen a pattern of two things missing…
The first thing is, to remove any links to info sites, social sites etc. So that the call to action button is the users only option.
The second thing is, to try and gain some trust from the start. How? By adding some social proof onto your landing pages. Including a testimonial quote or logos from other clients will show your landing page visitors that you’re a credible company.
Another expert mentioned that you should provide so much value, that the user wants to print it off or save it.
He also emphasized that you want your offer to appeal to a sense of urgency. I can’t help but agree. If your problem is urgent, this will bring on higher conversion rates.
A 4th expert suggested that you want to remove friction with your sales funnel, and at the same time increase the value that you provide. This keeps the visitors moving through your funnel.Fortunately, ClickFunnels is great for stuff like this.
One important thing to consider, is that you want your funnel broken down into small steps.
A lot of people tend to over-optimize the top of the funnel and worry about the total number of leads instead of maximizing the middle and end of the funnel. Clickfunnels fixes this problem, by offering upsells and order bumps. They also follow up with your leads in an email series. Affiliate Marketing Programs For Small Businesses
Which Funnels Make the Most Money?
There really isn’t a real answer to this question. The funnel that you make the most money with, is the sales funnel that is working. If your funnel provides an amazing offer while maximizing your customer value, all while making your business a profit, then it’s safe to say that your funnel is working.
Please do not take this as me saying your first funnel will be a huge success. Because odds are it will not be. Remember the saying practice makes perfect? This is a shining example of such. It requires a lot of work. Some work for months on their funnels. But, in the end it is well worth it.
This may sound weird, but one of the best things about Clickfunnels is that it quickly teaches you what NOT to do. What I’m getting at, is that you can quickly build and test your sales funnels. Then tweak as necessary. All of this is much faster than starting from scratch and building from the ground up. It is a big jump start in other words.
If your money is limited, your primary focus needs to be speed. Clickfunnels helps here. As soon as you pay for Clickfunnels, you can start testing ideas. You are going to need to create some really good content, that is helpful and answers questions. Then use your outreach to get it in front of people. You can write blog posts, get active on social media, whatever it takes to get people to the top of your funnel.
What is the Cost of Clickfunnels?
As of this writing, ClickFunnels offers two plans, the basic account and the enterprise account, also known as the Etison Suite. The standard plan is $97 a month, while the Etison suite will set you back $297 a month. If you’re just an individual who is looking to create a few funnels (up to 20) then the basic plan is right for you. Most likely you will not need the Etison suite unless you are a large company. The chart below illustrates the differences between the two plans…
Do Autoresponders Integrate with Clickfunnels?
This is a valid concern, and one that even I had at first when consdering Clickfunnels. Clickfunnels integrates with the major email services below:
- Active Campaign
- Constant Contact
- Drip (yay!)
- HTML Form
- Mad Mimi
If you’re unsure about whether or not your current software or email autoresponder is supported, reach out to ClickFunnels and ask.
I do want to add that if you are looking to sell and get paid from your funnels, Clickfunnels will integrate with Paypal and Stripe.There are tons of payment option gateways (aside from PayPal and Stripe) and ClickFunnels works really seamlessly with most. For brevity’s sake, I couldn’t list them all here. Affiliate Marketing Programs For Small Businesses
Need Another Reason to Consider Clickfunnels?
For every funnel that you create, Clickfunnels will donate $1 to World Teacher Aid, to educate children in Kenya. This company really has done awesome things for many, many people.
After your 14 day free trial, if you decide to sign up for Clickfunnels:
Simply send me your email, and the address in which you would like the book to be mailed to.
If you would like to consider giving Clickfunnels a test run, you can grab your 14 day trial below.